Ready Burger Makes ‘World’s First’ 99p Vegan Burger Permanent
Ready Burger – the UK vegan fast-food chain – is set to make its 99p vegan burger a permanent menu item following a successful Veganuary. The move comes as research indicates a common misconception among consumers that vegan diets cost more, something Ready Burger is aiming to rectify. After selling more than 2,000 plant-based burgers per week in January, the London-based brand is setting out on a mission to make vegan fast food accessible for everyone and claims to be already selling four times more than McDonald’s McPlant burger sold during its US pilot. Ready Burger was founded by Max Miller and Adam Clark, opening its first location in Crouch End and a second on Finchley Road, with two more locations currently in the pipeline. …
