APA: Plant-Based Labelling Restrictions Are Targeting a “Problem That Doesn’t Exist”
A report by the Alternative Proteins Association (APA) has argued that plant-based labelling restrictions will make life harder, not easier, for British consumers. As lobbyists for the meat and dairy industries increasingly call for plant-based producers to be banned from using descriptors such as “oat milk”, “veggie burgers”, and “vegan cheese”, the APA is calling for “common-sense rules” on labelling. The association points out that contrary to claims by lobbyists, surveys consistently show that consumers are not confused by current labelling practices — in fact, meat-like and dairy-like terms are commonly used in everyday conversation when describing plant-based foods. Consequently, banning these terms would increase rather than decrease consumer confusion. Furthermore, the report argues that less strict regulations could have several benefits for the UK, …
