A.G. Barr Moves into Plant-Based Milk with MOMA Foods Acquisition
British soft drinks giant A.G. Barr has announced the acquisition of a 60% stake in oat specialist MOMA Foods. The move marks the first foray into the rapidly-growing plant-based milk sector. Famous for its soft drink products such as Irn-Bru and Rubicon, A.G. Barr has declared that it will assume full ownership of MOMA Foods over the next three years, as reports show one in three Brits are now drinking plant-based milk. Oat milk is the most popular option amongst consumers and further growth is expected. MOMA Foods, founded by Tom Mercer in 2006 in a railway arch in London, produces an oat milk range as well as low-sugar granola and muesli branded products. The oat milk recently won the Best Vegan Milk category in …