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Gastronomy & Food Service

Accor Hotels in New Partnership with Plant-Based Pork Brand Zrou to Modernize Culinary Scene Across China

Accor Hotels – the largest hospitality company in Europe, and the sixth largest worldwide – has launched a first-of-its-kind partnership with Zrou, one of the leading plant-based meat brands in China. The deal aims to launch a plant-based creative menu concept across Accor Hotels in Greater China. Produced by YouKuai Group International, Zrou is a minced vegan pork product aimed at the Chinese market. The company recently announced a $7.3 million Series A funding round, and the new partnership with Accor Live Limitless will allow YouKuai to introduce Zrou to a broader, more culinary-conscious audience. A launch event was held at the Fairmont Peace Hotel Shanghai with celebrity chefs and influencers to celebrate the partnership, with the aim of bringing culinary innovation to high-end gastronomy. …

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