The Vegan Society: UK Government-Backed Meat Campaign is “Irresponsible Propaganda”
The Vegan Society has condemned a UK advertising campaign promoting the consumption of red meat, which has been launched by the government-sponsored Agriculture and Horticulture Development Board (AHDB). According to The Vegan Society, the Let’s Eat Balanced campaign is “irresponsible propaganda”, since it contradicts recommendations by health and sustainability bodies. The charity points out that NHS guidance recommends eating no more than 70g of red or processed meat per day, since these products have been linked to an increased risk of colorectal cancer by the World Health Organization. While the AHDB campaign suggests eating meat as a source of protein and vitamin B12, the British Dietetic Association (BDA) says these nutrients can be easily obtained on a plant-based diet. Furthermore, the BDA recognises that plant-based …
