Study: 63% of Spanish Consumers Would Try Cultivated Meat for Animal Welfare
63% of Spanish consumers surveyed in a recent study said they would try cultivated meat, and 46% said they would buy it. The three primary reasons behind the willingness to consume cultivated meat were found to be animal welfare (63%), environmental concerns (50%), and curiosity (48%). These figures were revealed by the report Consumer perception of cultured meat, conducted by the Spanish technological institute Ainia, financed by the Regional Ministry of Innovation of Valencia in the Smartmeat project framework. Generation Z as focus group “The profile of the potential consumer of cultivated meat has healthy eating habits and belongs mostly to Generation Z,” said Ainia. The primary roadblocks for those considering purchasing cultivated meat are price (52%), lack of knowledge (45%), and distrust (44%), it adds. …
