Albert Heijn News - vegconomist - the vegan business magazine

Albert Heijn launches AH Terra, an own-label plant-based line with 200 products

Albert Heijn Launches AH Terra: The Largest Selection of Plant-Based Options in the Netherlands

September 8, 2023

Albert Heijn (AH), the leading supermarket chain in the Netherlands, has launched AH Terra, an own-label plant-based line comprising 200 products, including 58 NPDs — the largest and most diverse selection of plant-based options available, claims AH. The new AH Terra line encompasses various plant-based categories: milk, cheese, margarine, alt meat, seafood, vegetable spreads, snacks, and appetizers. The first AH Terra products, including margarine, milk, cheese slices, and vegetable spreads, are already available nationwide. Marit van Egmond, CEO of Albert Heijn, comments: “By leading the protein transition and expanding our range with plant-based proteins, we offer our customers the opportunity to make more conscious and sustainable choices. The introduction of own-brand line AH Terra makes plant-based food and drink even easier.” The protein transition The new launch aims to …

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Meat- and Fish Alternatives

THIS Secures First International Listings with the Netherlands’ Largest Supermarket Chain

September 4, 2023

UK alt meat brand THIS announces its first international launch through an exclusive partnership with Albert Heijn, the Netherlands’ largest supermarket chain. Four of the brand’s best-selling plant-based meats, THIS Isn’t Beef Burgers, THIS Isn’t Chicken Pieces, THIS Isn’t Pork Sausages, and THIS Isn’t Streaky Bacon, will be available across 430 Albert Heijn stores from the 11th of September. The debut of THIS products in the Netherlands marks a significant milestone for the brand as it continues to succeed in the plant-based food industry with its realistic alternatives. At the beginning of the year, the food tech company secured £15 million to increase its R&D capabilities, consolidate supply chains, and expand overseas. Its recent launches in the UK include THIS Isn’t Beef Burgers and three on-the-go products featuring the brand’s famous bacon …

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Expansion

Ketchup caviar ©CaviArt

Market & Trends

Vegan Caviar Market Set for Rapid Growth: Meet the Biggest Players

March 29, 2022

The global vegan caviar market is predicted to grow at a CAGR of 7.9% over the next decade, reaching a valuation of over $632 million by 2032. The new data comes from a Future Market Insights report, with demand for vegan caviar driven by increasing environmental concerns for the oceans. Conventional caviar is unfertilized fish eggs, also known as fish roe, traditionally from endangered wild sturgeon. The fish is caught alive before her ovarian sacks are extracted. Vegan caviar companies are developing cruelty-free and healthy alternatives around the world, with the new report predicting Europe to dominate the global market with a market value share of 32% by 2022 end, followed by APAC. Cavi-Art Luxury seafood brand Cavi-Art is the producer of the best-selling vegan …

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Leading Dutch Supermarket Albert Heijn to Go Majority Plant-Based by 2030

March 2, 2022

Albert Heijn, the Netherlands’ largest supermarket chain, is now focusing on plant-based as standard as it aims to ensure 60% of consumed proteins are plant-based by 2030. Supporting the movement towards a more plant-based diet, Albert Heijn is doubling the number of alt meat products with a price equal to or cheaper than conventional counterparts. As it moves to make plant-based eating more accessible, Albert Heijn is significantly expanding its plant-based range with an expansion of over 150 new products added to the more than 1000 products currently in the range. The expansive product lineup includes an exclusive bean burger made with locally grown Dutch beans, new vegan salmon burgers, mushroom shoarma, and caviar alternative made from seaweed. Albert Heijn has been steadily growing its …

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Food & Beverage

Netherlands’ Largest Supermarket Chain Albert Heijn to See “Major Expansion of the Vegan Cheese Shelf”

June 15, 2021

Further to the news as we reported last October when Albert Heijn added 70 own-brand products to its vegan range, the retailer now announces a major expansion of the vegan cheese shelf. Three big companies launch eight new products; an expansion of more than 50%. ProVeg states to vegconomist that this represents a breakthrough for vegan cheese in the Netherlands. “With the expansion of the vegan cheese shelf at Albert Heijn, the total assortment there will grow by more than half in one fell swoop. Other supermarkets will follow the example of the market leader.” HEKS’NKAAS Vegan is available from this week at over 800 stores, and both Westland Kaas and the Bel Group are introducing vegan products. It is the first time that well-known …

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Food & Beverage

Dutch Supermarket Chain Albert Heijn Doubles its Vegan Offerings in an Effort to Meet Demand in The Netherlands

October 20, 2020

Albert Heijn is the largest supermarket chain in The Netherlands and according to Personal.Finance.com this supermarket already boasts the largest choice in vegetarian and vegan foods in the region. Now the company is adding another 70 own-brand plant-based products to its range this autumn.

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Company News

Willicroft’s ‘This is Not Cheese’ Launches in the Netherlands and Belgium

October 5, 2020October 5, 2020

When it launched last year, Willicroft became Amsterdam’s first vegan cheese shop. Less than a year later, Willicroft’s cheeses are being stocked at Albert Heijn, the largest supermarket in the Netherlands.

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Netherlands: Beyond Burger Distributed Across 700 New Locations

May 2, 2019

It has been announced that from 26th April, the Beyond Burger will be available in the meat case at 700+ Albert Heijn locations throughout the Netherlands. Beyond Meat has been steadily expanding its distribution across the world, having already secured a strong presence in four continents globally.

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Amsterdam: New Vegan To-Go Products at Supermarket Chain Albert Heijn

September 14, 2018

Over the next four weeks, the Dutch supermarket chain Albert Heijn will test a new shelf exclusively for vegan to-go products at its flagship Ahold Delhaize store on Gelderlandplein in Amsterdam. It will offer a wide range of plant-based products such as vegan wraps, soups, salads and other to-go items. The retailer hopes that the introduction of this vegan product counter will generate a lot of customer feedback. There are plans to introduce the concept in all stores if it is well-received by customers. Additionally, the aim is to simplify shopping in this area and increase the range of plant-based products available.

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UK – Tesco Sells 40,000 Vegan Vivera Steaks in One Week

June 23, 2020June 4, 2018

The Dutch food company Vivera recently made its retail debut with the English retailer Tesco. Now the company has announced that 40,000 of its plant-based steak alternatives, available in over 400 Tesco stores, have been sold in the first week.

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