Albert Heijn is the largest supermarket chain in The Netherlands and according to Personal.Finance.com this supermarket already boasts the largest choice in vegetarian and vegan foods in the region. Now the company is adding another 70 own-brand plant-based products to its range this autumn.
Albert Heijn Reports Strong 2024 Sales Growth, Led by Plant-Based and Sustainable Products
In 2024, customers of Albert Heijn showed a clear preference for sustainable and healthy products. According to the annual report, the retailer achieved strong growth for the sixth consecutive year, resulting in an increased market share in both the Netherlands and Flanders. In the Netherlands, the market share rose from 36.8% in 2023 to 37.7% in 2024, according to figures from NielsenIQ. This growth was driven by an increase in customer numbers and greater loyalty among existing customers. Significant revenue growth for Albert Heijn’s plant-based private label Albert Heijn’s revenue growth was partly due to an increase in the sale of healthy and sustainable products. The share of products with a Nutri-Score of A or B increased by 0.8% to 48.8%, despite Albert Heijn tightening …