Albert Heijn is the largest supermarket chain in The Netherlands and according to Personal.Finance.com this supermarket already boasts the largest choice in vegetarian and vegan foods in the region. Now the company is adding another 70 own-brand plant-based products to its range this autumn.
Albert Heijn Launches AH Terra: The Largest Selection of Plant-Based Options in the Netherlands
Albert Heijn (AH), the leading supermarket chain in the Netherlands, has launched AH Terra, an own-label plant-based line comprising 200 products, including 58 NPDs — the largest and most diverse selection of plant-based options available, claims AH. The new AH Terra line encompasses various plant-based categories: milk, cheese, margarine, alt meat, seafood, vegetable spreads, snacks, and appetizers. The first AH Terra products, including margarine, milk, cheese slices, and vegetable spreads, are already available nationwide. Marit van Egmond, CEO of Albert Heijn, comments: “By leading the protein transition and expanding our range with plant-based proteins, we offer our customers the opportunity to make more conscious and sustainable choices. The introduction of own-brand line AH Terra makes plant-based food and drink even easier.” The protein transition The new launch aims to …