Albert Heijn is the largest supermarket chain in The Netherlands and according to Personal.Finance.com this supermarket already boasts the largest choice in vegetarian and vegan foods in the region. Now the company is adding another 70 own-brand plant-based products to its range this autumn.
Albert Heijn Reveals 44.1% of Proteins Sold in 2023 Were Plant-Based
In a new sustainability report, Dutch supermarket chain Albert Heijn has revealed that 44.1% of the proteins it sold last year were plant-based. This figure is up from 42.6% in 2022. The increase is partially due to the launch of Albert Heijn’s own-brand plant-based range, AH Terra, which is claimed to be the largest offered by any Dutch supermarket. It features over 200 products, including meat and dairy alternatives, snacks, and appetisers. The retailer is now aiming for 50% of the proteins it sells to be plant-based by 2025, and 60% by 2030 — a goal which is claimed to be more ambitious than those set by the Paris Agreement and the Dutch government. To help achieve this, Albert Heijn will expand AH Terra with …