Meet Land Lovers: A Startup Looking to Disrupt the US Meat Market With the “Most Realistic Plant-Based Steak”
With plant-based burgers largely conquered, the alt-meat industry is increasingly turning its focus to the more difficult but highly lucrative realm of whole muscle cuts, which make up the majority of meat sales in the US and beyond. One of the newest and most exciting entries to this category is Land Lovers, a Chicago-based startup determined to revolutionize the US meat market with “extraordinary” whole cuts of plant-based steak. Formerly known as ALCHEMEAT, Land Lovers is led by chef and food industry veteran Dr. Huan Xia. Using patented technology, the company produces whole cuts of plant-based meat that look and taste exactly like premium beef. Its versatile product, made from wheat and soy protein, is said to offer a realistic alternative to beef in virtually …
