ALDI Launches New Vegan Brand ‘My Vay’ in Germany Expanding Its Offer for Veganuary and Beyond
ALDI, the popular discount supermarket chain, has announced the launch of a new vegan private label brand, My Vay, in Germany coinciding with Veganuary. The introduction of the new brand expands ALDI’s plant-based assortment with vegan products to simplify shopping for customers while providing them with a diverse range of affordable options, said the retailer. The entire My Vay range is vegan and marked with the V-Label, making it easy for consumers to identify their choices. ALDI Nord offers over 850 vegan products, including Shepherd’s Pie, vegan steaks, smoked salmon, soy yogurt, and My Vay Organic Spread Cream, among many others. Meanwhile, ALDI SÜD has an impressive selection of more than 950 vegan options, with everyday products such as oat drink, falafel, vegetable balls, soy yogurt, My Vay Crème …