New York based AlgiKnit yesterday announced a fundraise of $2.1 million to turn ocean algae into scaleable bio-yarns, as the global ethical fashion market is posed to reach $8.25 billion by 2023. AlgiKnit creates kelp-derived, biodegradable fibers and yarns to remediate the harmful cycles of fast fashion; kelp is one of the most renewable organisms on the planet, absorbing CO2 and working against global warming and ocean acidification.
AlgiKnit Rebrands as Keel Labs in Mission to Become Leader in Sustainable Textiles
US-based sustainable materials producer AlgiKnit has announced that it is rebranding to Keel Labs. The company’s flagship seaweed-based yarn has also been given a new name, Kelsun. Keel Labs says the new branding, developed in collaboration with award-winning design firm Pentagram, aims to reflect its mission of supporting a sustainable future. A keel is the structural spine of a ship, helping to create balance and keep the vessel moving forwards. The name therefore symbolises the company’s intention to be a leader in sustainable textiles. According to Pentagram, the visuals it has developed for Keel Labs celebrate the beauty of the natural environment with simple, clear presentation. The new name and branding are now rolling out across all platforms. Producing seaweed-based yarn Keel Labs produces its …
