Allplants

allplants partners with Rachel Ama

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Products & Launches

allplants Partners With Chef Rachel Ama for New Limited Edition Dishes

British ready meal brand allplants has announced that it is collaborating with vegan celebrity chef Rachel Ama to offer a range of new limited-edition meals. The premium, ready-to-heat dishes are said to be inspired by Ama’s heritage and travels. Four options are available — Chimichurri Portobello Mushroom Bowl, Smoked Aubergine and Walnut Ragu, Double Green Orecchiette, and West African Peanut Stew. The partnership marks the beginning of a new Chef-in-Residence programme, where allplants will join forces with top-tier chefs to develop exclusive plant-based meals. “I’m thrilled to be the first chef to team up with allplants in this way!” said Rachel Ama. “I’ve always wanted to find a way to share my recipes with my community through more than just my cookbooks, so being able …

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allplants reinvents fast-food ads

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Marketing & Media

AI-Powered allplants Campaign Reinvents Fast-Food Ads to Show That “Times Have Changed”

After launching remakes of three classic dishes — Chilli, Arrabiata, and Tikka Masala — plant-based meal delivery brand allplants is celebrating with a unique ad campaign. The British company has used AI to reimagine fast-food ads from the 1950s to the 1990s, calling out brands such as McDonald’s and Burger King with the message that “times have changed”. The aim is to show that the idea of convenience foods being unhealthy and ultra-processed is outdated. It isn’t the first time allplants has taken on bigger companies; earlier this year, the brand took out billboards comparing the ingredients in allplants dishes to those in supermarket ready meals, claiming that the latter are high in additives. The company also challenged this year’s World Environment Day theme, “Solutions …

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allplants World Environment Day

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Sustainability / Environment

allplants Says World Environment Day Should Focus on Plants, Not Plastic

UK-based meal delivery service allplants has challenged the theme for this year’s World Environment Day, “Solutions to Plastic Pollution”. The B-Corp argues that plastic is a “distraction” from larger issues facing the planet, such as animal agriculture. Figures suggest that food production is responsible for 26% of global greenhouse gas emissions, while plant-based diets could slash emissions by up to 85%. This makes adopting a plant-rich diet the second-most impactful solution to climate change, while reducing plastic use isn’t even in the top 50. Producing fewer animal foods would also have numerous other benefits, such as reducing deforestation and water pollution. allplants argues that governments should stop subsidizing the animal agriculture industry, instead focusing on legislation that promotes plant-based diets. It comes as the company …

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Jonathan Petrides, Founder of allplants

Founder Jonathan Petrides ©allplants
Politics & Law

Experts Respond to Draft UK Guidelines That Would Ban Use of Dairy-Like Terms for Plant-Based Products

Investigative reporting from The Times and Greenpeace has revealed that new UK Trading Standard guidelines could ban the use of dairy-like terms when marketing plant-based alternatives. We spoke with the founder of industry leader allplants and the co-founder of food industry comms firm Palm PR, for a food industry perspective and public relations advice around this complicated issue. If the draft guidelines are put into force, then “obvious misspelling, homophonic words or [the] inserting [of] non-alphabet symbols” to refer to legally protected dairy terms would be prohibited. This could affect all vegan dairy products, and could see brands banned from labelling their products as “mylk”, “m*lk”, “vegan cheese”, “plant-based yoghurt”, or “cheddar-type”, along with a host of other descriptors that have historically been allowed. The …

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allplants_Protein-Power-Buddha-Bowl

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Company News

allplants Reports Massive Retail Success, Becomes Second-Most Popular Frozen Ready Meal Brand on Ocado

UK plant-based ready meal producer allplants was the second-most purchased brand in the frozen ready meal category in the online retailer Ocado last year, outperforming long-standing household brands like Heinz Frozen Ready Meals, announced the company.  allplants says it has surpassed six million meals “cooked & served” within three months of launching in Ocado, Planet Organic, and other independent stores across the UK. “Consumers are looking for familiar, healthy plant alternatives to the dishes they know and love, which is exactly what we’re delivering,” said Jonathan Petrides, founder and CEO of allplants. High-quality, chef-prepared meals Since its launch in 2017, allplants has become a leading player in the sector, introducing unique, high-quality, chef-prepared meals at an affordable cost, operating Europe’s largest plant-based kitchen. In 2021, …

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Marketing & Media

10 Times Vegan Brands Took on the Food Industry With Provocative Ad Campaigns

In a week where allplants and THIS in the UK, as well as Eat Just in the US, have challenged their counterparts with disruptive ad campaigns; we take a look at ten plant-based brands that have taken on the food industry over the past 12 months, causing the public to consider their food purchasing choices through the use of thought-provoking factual information or humor. And, in one case, nudity. 1. allplants, UK This week, vegan meal delivery service allplants has announced it is “taking a stance to break the industry free from ultra-processed foods with wholefood plant power”. The company has erected billboards in the UK comparing the ingredients in an allplants dish to those in a supermarket ready meal, after conducting a survey showing …

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allplants at Planet Organic and Ocado

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Products & Launches

allplants Announces First Retail Launch at Planet Organic and Ocado

UK plant-based meal delivery service allplants has launched some of its most popular dishes at supermarkets Planet Organic and Ocado. This is the first time allplants has ever been available at retailers, with the brand previously operating on a D2C basis. London chain Planet Organic is the first brick-and-mortar retailer to stock the ready meals, while online supermarket Ocado is the first national retailer. The dishes available include Sticky Teriyaki Udon Noodles, Protein Power Buddha Bowl, Truffle Mushroom Orzo, and Mac & Greens. They retail from £5.50. “If you’re a busy foodie who cares about the planet, and don’t want to compromise on flavour or your health, consider your mid-week meals officially sorted,” said allplants on LinkedIn. “Look out for our unmissable yellow sunshine brightening …

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Jonathan Petrides, Founder of allplants

Founder Jonathan Petrides ©allplants
Investments & Finance

allplants Secures $52M in Largest Ever Series B For a European Plant-Based Brand

After three consecutive years of triple-digit revenue growth, UK ‘chef-to-customer’ service allplants has finalized a record-breaking £38 million Series B funding round. The raise marks the biggest ever Series B round for a European plant-based food business. “In the five years that we have been cooking, we’ve seen the demand for plant-based food explode” Following allplants’ record-breaking crowdfunding as well as Series A round, the fresh £38 million round included new investors such as purpose-driven CPG fund The Craftory, and former England international footballers Chris Smalling and Kieran Gibbs. Allplants puts its continued growth down to its serving of the rapidly growing ‘plant-curious’, or flexitarian market, a sector it has specifically targeted with its ‘We’re allplants. You don’t have to be’ marketing campaign. The brand …

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Beyond Meat St patricks day

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Market & Trends

Revealed: The Top 7 Most Most Googled Vegan Brands in the World

A new study has revealed the most Googled vegan brands globally, with Beyond Meat at the top of the list at more than five million searches a year. Vegconomist gives you the full rundown of the top seven most Googled plant-based brands, according to analysis from Maxima Kitchen Equipment. Beyond Meat Alt meat giant Beyond Meat has more than triple the average yearly searches for all seven vegan brands on the list, receiving more than 422,000 searches a month. That is more than twice as many searches as its nearest competitor. The publicly listed Californian company recently filed 109 trademark applications, including for Beyond Eggs and Beyond Milk, signaling ambitious expansion plans for the future. Oatly Alt dairy giant Oatly comes in second, with almost …

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Food & Drink Hero Awards The Vurger

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Fairs & Events

The Vurger and allplants Announced Plant-Based Winners of the Food & Drink Heroes Awards

Launched by the creators of the Great British Entrepreneur Awards, Food & Drink Heroes recognises and champions entrepreneurs within the UK’s food and drink industry. Yesterday its inaugural event recognised business leaders across 12 categories; around a hundred founders and co-founders of 66 businesses were shortlisted across 11 categories, with winners judged by a panel of entrepreneurial and industry experts.

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allplants lunch

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Products & Launches

allplants Introduces New Lunch Range, Plans International Expansion by 2025

UK ‘chef-to-customer’ service allplants adds a healthy lunch range to its award-winning menu, reporting that this marks allplants as the UK’s first plant-based delivery service to serve all three daily meals. The popular DTC platform achieved B Corp Certification in 2018 and since then witnessed a huge increase in demand leading to the largest crowdfund by any vegan business in the world in 2020.

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allplants founders

Founders Alex & Jonathan Petrides ©allplants
Interviews

allplants: “The Funding Will Grow to Further Establish ​allplants ​as Europe’s Number One Plant-Based Food Platform”

allplants was way ahead of the curve when it launched its vegan delivery box service in the UK, with no way of knowing that COVID would bring a wave of demand and interest in both DTC and plant-based foods, leading to the  largest crowdfund by any vegan business in the world.

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