Alpro Archives - vegconomist - the vegan business magazine

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©The Protein Brewery

The Protein Brewery Appoints Former Alpro CEO Sue Garfitt

September 1, 2022September 1, 2022

The Protein Brewery of the Netherlands announces the appointment of Sue Garfitt as new CEO as it prepares to go to market. Garfitt was previously CEO at Alpro where she established the brand across Europe, delivering year-on-year double-digit growth, after serving at PepsiCo and bagel brand New York Bakery. The Protein Brewery’s hero product is Fermotein®, a fungi-based ingredient for which it raised €22M in Series A in November 2020. The company built a pilot plant in Breda in the Netherlands in June of last year and announced ambitious upscaling the following October, stating: “To meet the soaring demand for proteins, we need a paradigm shift. A different solution than the ones we used that caused the problem. So we decided to brew proteins …

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alpro_barista

© Alpro

abillion Announces World’s Ten Best Vegan Milks 2022

October 18, 2022August 23, 2022

abillion recently released the results its awards for the World’s Ten Best Vegan Milks for 2022, based on over 2 million consumer reviews of vegan products on the abillion app. The ten winning vegan milk products were determined by evaluating over 26,000 reviews of 3,500 plant-based milk products from abillion members in 86 countries, posted from July 2021 to June 2022. Amongst the 86 countries, abillion found that consumption of vegan milks was highest amongst members in Argentina, Brazil, Canada, Germany, Italy, Mexico, Spain, South Africa, Singapore, the United Kingdom, and the United States. In first place this year is Danone-owned Alpro, a leader in the plant-based food category for over 40 years. Alpro Barista Soya is named the people’s choice for the world’s best …

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©alpro

Alpro Picks Ten Time World Champion Kitesurfer Gisela Pulido as Brand Ambassador

July 12, 2022

Plant-based drinks brand Alpro has chosen Gisela Pulido, ten-time world champion kitesurfer, as brand ambassador to present its new range of high-protein products. The sportswoman was chosen because she has been following a plant-based diet for 10 years, with the aim of dispelling the myths that plant protein is less effective than animal protein in achieving good sporting performance. In the new campaign, Alpro presents six products to be consumed at different times of the day. This launch includes its first vegetable protein pudding in chocolate and vanilla flavour, one-litre vegetable drinks in chocolate or natural flavour containing 50g of protein, and drinkable to go with 20g of protein in chocolate and caramel coffee flavour. As Maria Rodeja, Senior Brand Manager at Alpro explains, “For …

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Sponsored

oats

Image courtesy of Meurens Natural

Sponsored Post

Health Advantages of Oats: A Nutrient-Packed Superfood

NotCo NotMilk Alpro Not M*lk

©NotCo

Food & Beverage

Got NotBeef? NotCo Bites Back after Alpro Launches Not M*LK

August 17, 2022February 2, 2022

This January, Danone-owned brand Alpro launched a new non-dairy range to supermarket shelves in the UK, claiming to be the brand’s most convincing offering yet to cow’s milk yet, under the name of Not M*lk. A plant-based (not) beef has arisen, however, as that name was already taken by the Chilean food tech pioneer NotCo’s plant-based alternative NotMilk. In response to this, NotCo has humorously suggested 100 original names for plant-based milk brands to use. Kiko Borger, Global Creative Director at NotCo, posted on social media: “What do you do when one of the biggest players of the food industry uses your name on their plant based milk brand? We decided to give a little creative help. And you can do it too: https://notco.com/us/100names,” with …

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Silk Launches NextMilk Dairy Lovers

©Silk

Products & Launches

The Future of Plant-Based Milk? Silk Launches “Revolutionary” Nextmilk to Win Over Dairy Lovers

February 25, 2022January 21, 2022

Silk announces the introduction of Nextmilk to appeal to dairy consumers who still prefer the taste of cow’s milk over plant-based alternatives. Nextmilk is Silk’s first launch of a plant-based beverage designed to deliver the exact taste and sensory experience of actual cow’s milk. Nextmilk is Non-GMO certified, lactose-free and contains 30% fewer calories than dairy. It also offers six key nutrients found in dairy: calcium, vitamin D, vitamin A, B12, riboflavin and phosphorus. Available in Original and Reduced Fat varieties, the product retails for $4.99 per carton and can be found at Target, Kroger, Publix and HEB stores across the US. Silk, a Danone North America brand, says Nextmilk’s creamy flavor and texture took painstaking analysis and testing to develop. Danone’s research and innovation …

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Alpro Not M*lk

©Alpro

Products & Launches

Alpro Rolls Out Not M*lk Across UK, Claims to Be Closest Match to Dairy Yet

February 28, 2022January 14, 2022

Alt dairy leader Alpro is bringing two new products to supermarket shelves in the UK. Claiming to be the brand’s most convincing offering yet to cow’s milk, Not M*lk will be available in semi-skimmed and whole fat varieties. Keeping up with the conventional cow’s milk theme, Not M*lk – made from European-grown oats – will come in recyclable cartons featuring a glass milk bottle design. The products will be in Tesco stores as of next week, with a wider retail launch planned for later in the year, with an RRP of £1.90. Following years of explosive growth, alt dairy is one of plant-based’s biggest success stories in the UK, with a third of adults now drinking plant-based milk. Oat milk dominates the market, with UK …

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alpro oat

©alpro

Food & Beverage

Danone Converts Dairy Factory to Oat Milk Production as French Plant-Based Market Soars

November 18, 2021November 18, 2021

Danone, the multinational Paris-based company best known for its yogurts, has announced it will be converting one of its major factories to produce Alpro plant milks instead of dairy products.

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©alpro

Alpro Completes $23M Upgrade for UK Plant, Aims to Surpass $5Bn in Plant-Based Sales in 2025

November 3, 2021

Danone has invested $23m for a UK plant upgrade for its plant-based dairy brand Alpro to meet the increasing demand for plant-based dairy products in the UK and reach ambitious plant-based sales goals for 2025. Alpro‘s $23 million upgrade project in Kettering plant includes the installation of a new high-speed manufacturing line capable of processing 300 million litres of plant-based beverages per year, with further plans to increase its capacity to 400 million litres in 2022, as reported by The Grocer. According to Just Food, Alpro’s Kettering plant received a total of $56 million to increase capacity of its soy, oat, rice and coconut-based drinks for the UK market. The project added 25 new jobs to the existing staff of 200 employees. Going forward, Danone …

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©Plant Based Food Alliance UK

Plant-Based Food Alliance Launches to Help Make UK a Global Plant-Based Leader

January 19, 2022October 21, 2021

A new coalition of companies, charities, and civil groups called the Plant-Based Food Alliance, with founding members Alpro, Oatly, ProVeg UK, Upfield, and The Vegan Society, has launched in the UK to provide a voice for the growing plant-based sector. The Alliance says its aim is to “help make the UK a global leader in plant-based food and drink”. The organisation will be developing a UK Plant-based Food Charter, which will enable businesses to collaborate with the UK government to promote the transition to a plant-based diet. The Alliance will campaign for policies such as: Public health campaigns informing people of the benefits of a plant-based diet. Labels on food packaging to show the environmental impact of plant-based versus animal-based products. Support to help farmers …

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©Danone

Danone is Developing a Brand New Alt Milk That Mimics Dairy

September 5, 2021August 4, 2021

According to Danone, the plant milks currently on the market have limitations. The company points out that these milks are marketed based on their main ingredient, with soy, almond, and oat being the most popular. But some consumers are put off by this, as they know the taste and texture will be different from dairy.

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UK Readers: You Can Help Shape the Future of Vegan Food

December 9, 2020

At the end of 2019, Vegan Food & Living ran its first Big Vegan Survey to find out more about the UK’s vegans. Now it’s back again with the aim of seeing what’s changed, what you feel has progressed well, and what you think still needs some work when it comes to vegan food in the UK.

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Danone Announces Coca-Cola CEO Appointment & New Plant-Based Chapter to Reach 5Bn by 2025

May 6, 2020

Danone SA has appointed Shane Grant (previously president of Coca-Cola Co North America’s still-beverages) as new head for its biggest business, North America Essential Dairy and Plant Based, stating yesterday it is moving into a new plantbased chapter in its plan to reach 5 billion Euros in plantbased sales by 2025.

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Alpro to Donate £325,000 to Independent Coffee Shops in UK

September 11, 2023April 29, 2020

Alpro announces a free stock initiative set up to help coffee shops remain operational during COVID, offering help to independent businesses across the UK with a £125,000 support package announced today, with an additional £200,000 of financial aid to follow at the end of April.

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Danone vegetal

Danone / Activia

Food & Beverage

Danone to Use its Household Presence to Push Plantbased Alternatives

January 24, 2022December 12, 2019

Multinational food corporation Danone, which recently invested in plantbased yogurt producer Halsa Foods in Sweden, has been publically making a lot of noise about sustainability and how it wants to cause a food revolution. The French corporation intends to triple the size of its plantbased business before 2025.

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Danone

Brand Equity Director Gaetan van de Populiere

Danone: “We Plan to Triple Worldwide Plant-Based Sales From €1.7 Billion to Around €5 Billion by 2025”

July 30, 2019

Danone, one of the world’s leading suppliers of dairy products, recently announced that it intends to triple its sales of plant-based products by 2025. Last month, the CEO of Danone SA, predicted that the next decade will see consumers consistently moving away from animal proteins and towards plant-based products.

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© Danone North America Public Benefit Corporation

Danone Chief Executive Says Transition to Plant-Based Is “Fundamental for the Future, the Health of People and Also for the Health of the Planet”

June 26, 2019

In an interview with theglobeandmail, Emmanuel Faber, chief executive officer of Danone SA, has predicted that the coming decade will see consumers consistently moving away from animal proteins and towards plant-based products.

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plantbased future

coffe shop barista

© Wordley Calvo Stock - stock.adobe.com

Market & Trends

Alpro Research Finds Vegan Milk is Mainstream in British Coffee Shops

April 19, 2019

Belgium company Alpro, which has been creating the milk alternatives for nearly 40 years, has conducted a survey and found that 48% of coffee drinkers in the UK, now drink coffee with plant-based milk when they are on the go. These dairy-free milks include coconut, soy, and almond. In total, around 21 million plant-based coffees are served in the UK every week.

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Anja Grunefeld – Marketing Director G-A-CH at Alpro GmbH

© Alpro GmbH

Alpro: “Focusing on a Healthy Lifestyle and the Environment”

October 3, 2018

Any consumer who thinks about plant-based milk alternatives will think about one name: Alpro. The milk alternative pioneer can look back on almost 40 years of marketing experience and still knows how to keep the brand trendy. The brands Alpro and Provamel aim to score with non-GMO ingredients, accurate production processes and a diverse product portfolio within the next years, how Anja Grunefeld – Marketing Director G-A-CH at Alpro – told us in our exclusive interview.

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Danone Expands its Milk-Free Range

July 9, 2018

The international food company Danone is increasingly entering the vegan market, and wants to add dairy-free alternatives to its well-known brands Activia and Actimel. The dairy market leader sees great potential in the dairy alternatives market.

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