Heather Mills Acquires Alternative Stores to Create a Central Hub of ‘Hero’ Plant-Based Products in the UK
Heather Mills, owner and founder of VBites who was recently recognised as ‘Vegan Woman of the Year‘ at the 2024 Vegan Women’s Summit in Los Angeles, announces the acquisition of the award-winning online plant-based store Alternative Stores. This latest addition to Mills’ vegan portfolio aims to offer support to hundreds of family businesses and assist with the launch of their own brands, and follows last year’s acquisition of the Plant & Bean manufacturing facility in Boston, UK, which was facing administration. Alternative Stores lists a wide variety of notable plant-based brands including UK egg alternative producer Sinless Food; Naturli butter; LoveRaw confectionery; Violife cheese; Mummy Meegz chocolate and treats; and of course, VBites, in addition to other categories such as footwear, household, pet food, and …