Amara Organic Foods

©Amara Organic Foods

Products & Launches

Amara’s Plant-Based Toddler Line is the Number One New Release on Amazon

Amara Organic Foods, one of the US’s fastest-growing baby food brands, has announced that its plant-based toddler line is the top new release on Amazon. The company’s revenue has surged by five times since January. The Amazon launch has been made possible by a strategic partnership with Pharmapacks, a major eCommerce distributor for health, beauty, and wellness brands on large online marketplaces. Pharmapacks is an investor in Amara and will help the company to grow its presence on Amazon and other platforms. Amara says its sales have grown by 533% since it launched its dedicated store page on Amazon. The brand is also now available at major retailers across the US, including Walmart, Whole Foods, and Sprouts Farmer’s Market. Amara is a majority-owned subsidiary of …

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Amara Organic Foods

©Amara Organic Foods

Investments & Finance

Eat Well Group to Acquire Majority Stake in Amara Plant-Based Baby Food Company 

Agri-food investment company Eat Well Group is to acquire a majority stake in plant-based baby food specialist Amara Organic Foods. Amara’s baby food delivers the benefits of fresh fruit and vegetables yet with the convenience and scale of shelf-stable and was voted the #1 Baby Best Food by Good House Keeping.  Using science and proprietary IP to make organic and vegan baby and children’s food, Amara will form a key part of Eat Well Group’s expanding plant-based portfolio, reinforcing its vertical integration strategy. The terms of the investment mean Eat Well will be issued 2,047,299 Series A preferred shares in the capital of Amara in exchange for a subscription price of USD$11,600,000, representing a 51% equity ownership of Amara on a fully-diluted as-converted basis.  Founded …

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