After conducting almost a year of research into the plant-based meat category, Amazon India is working with the Good Food Institute (GFI) to introduce and promote alt-meat in the country.
Amazon Fresh Launches Plant-Based Ready Meal Range in the UK
Amazon Prime subscribers in the UK can now order a selection of plant-based ready meals via the grocery delivery service Amazon Fresh. The range includes Thai Red Butternut Squash Curry, Dhal Vegetable Bowl, Tofu Gochujang with Jasmine Rice, and Plant Based Mac & Cheez. According to Amazon, the ready meals are guaranteed to stay fresh for at least two days. Coming in at between £3 and £4, the meals are also a fairly affordable choice, with free delivery offered on orders over £40. However, Amazon Fresh is only available in some postcodes. An ethical option? In the US, Amazon Fresh launched its own plant-based brand last year, featuring products such as Italian meatballs, chick’n nuggets, meatless patties, sausages, and almond milk. At around the same …