Upcycled Food Innovator Anina Launches Line of Ready Meals
Israeli food tech startup Anina announces the launch of its newly developed ready-to-go plant-based meals made with upcycled vegetables. The round was led by Strauss Group, The Kitchen Hub, Unovis, Unorthodox Ventures, AgFunder VC, Wordcreate Inc., and the Israeli Innovation Authority (IIA). Anat Natan, Meydan Levy, and Esti Brantz founded Anina in 2020 to find new ways to improve efficiency, prevent waste, and reunite consumers with nutritious foods. The company claims it has developed a unique patented technology that forms flexible laminated sheets from fresh upcycled vegetables enabling them to create different shapes and, thus, culinary food art that consumers can add to the experience of eating a quick meal. Earlier this year, Anina made news when it announced the development of its plant-based ready meals …