Arla Withdraws Jörd Plant-Based Milk from UK Stores, Shifts Focus to Food Service
Danish dairy cooperative Arla Foods has confirmed it will withdraw its Jörd plant-based milk brand from UK retail stores and focus on the food service sector. The company first introduced Jörd in 2020 as its entry into the plant-based beverage market. Arla has not provided specific reasons for the withdrawal, but industry analysts point to the competitive nature of the UK alt-milk market. The range has already been removed from major supermarket chains, including Tesco, Asda, and Sainsbury’s. While Jörd-branded products will no longer be available to UK consumers in retail, a Barista version of the oat-based drink will remain accessible to food service providers, though it will not carry the Jörd branding. “As a cooperative, we are constantly looking for ways to drive the …
