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Market & Trends

New Report Highlights Evolving Trends in the Chinese Alt Protein Market in Low-Investment Post-Pandemic Era

A new report on the Chinese alt protein market landscape by Asymmetrics Research highlights a slower rate of investments in the sector (this year) due to difficult fundraising and unfavorable macroeconomic conditions. According to the report, the most recent investment deals have been in cell-based culture and fermentation startups. In its third edition, the new report sets the market context and examines trends across key categories, offering updated information on the quickly evolving market in China’s post-pandemic era. Asymmetrics Research’s 2021 report predicted rapid growth for the alt protein market in China, driven by flexitarianism and health, safety, and sustainability concerns. This year’s report has found that trends for the plant-based category still gravitate around health, with customers looking for discounts, while fermentation and cell-based foods are emerging …