Following last autumn’s news from Bel Group that the multinational dairy corporation was to launch vegan-friendly versions of its core brands including The Laughing Cow, Babybel, Kiri, Leerdammer and Boursin, and that it was to launch a “new international brand fully dedicated to plant-based products” – Bel Brands USA this week introduces Nurishh, a line of vegan cheeses debuting with three types of slices and three of shreds.
Babybel Expands US Dairy-Free Portfolio with Plant-Based White Cheddar
Following the huge success of Babybel’s first non-dairy cheese, Babybel Plant-Based, in 2022, the company announces it is expanding its dairy-free portfolio with Babybel Plant-Based White Cheddar. Set to launch in US retailers in May, the new variety is based on one of Babybel’s most popular dairy cheeses, Mini Babybel White Cheddar. Unlike the brand’s first dairy-free offering, which tasted mozzarella-like, Babybel says the new product features the sharp tanginess of traditional cheddar cheese. Available in six-count pouches, the new variety is certified vegan, and offers a good source of Vitamin B12 and calcium. Like all Babybel snacks, the Plant-Based White Cheddar will also come individually wrapped in the brand’s signature wax – this time colored green – and is packaged in a 100% paper …