Sebastian Vettel Leads £1.2M Funding Round for BACX Plant-Based Performance Drinks
Former Formula One driver Sebastian Vettel has led a £1.2 million seed funding round for British plant-based performance drink brand BACX. Vettel says he used BACX exclusively during his final F1 season last year. He will now become a global brand advocate for the company. “BACX is the first in my 15-year F1 career to have kept me energised right until the end of a Grand Prix, without any stomach problems. This inspired me to get involved,” said Vettel. The brand also boasts other high-profile athletes as ambassadors, such as Team GB track cyclist and Commonwealth medallist Joe Truman. Healthier alternative BACX was founded in 2020 with the aim of providing a healthier and higher-performance sports drink. The brand’s first product, Performance Fuel, is fully …
