Report Finds Rising Interest in Vegan Sweet Bakery Products
A new UK report by Baker & Baker, a European manufacturer of bakery products, demonstrates significant growth opportunities in the vegan sweet bakery market. The research, contained in the report “Bakery Bites – the rise of the flexitarian: the growing interest in vegan sweet bakery products”, was conducted by FMCG Gurus. The research involved a survey of 1,000 UK consumers and was conducted in Q2 2022. The standout finding is that the number of flexitarians (i.e. those who make a conscious decision to eat fewer animal products) continues to increase exponentially. A total of 34% of UK consumers say they follow a diet that avoids animal products or consumes them only in moderation, an increase from the 28% who said this two years earlier. Reasons …
