Baker & Baker doughnut

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Food & Beverage

Report Finds Rising Interest in Vegan Sweet Bakery Products

A new UK report by Baker & Baker, a European manufacturer of bakery products, demonstrates significant growth opportunities in the vegan sweet bakery market. The research, contained in the report “Bakery Bites – the rise of the flexitarian: the growing interest in vegan sweet bakery products”, was conducted by FMCG Gurus. The research involved a survey of 1,000 UK consumers and was conducted in Q2 2022. The standout finding is that the number of flexitarians (i.e. those who make a conscious decision to eat fewer animal products) continues to increase exponentially. A total of 34% of UK consumers say they follow a diet that avoids animal products or consumes them only in moderation, an increase from the 28% who said this two years earlier. Reasons …

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Products & Launches

Baker & Baker Launches First Vegan Range of Bakery Products

Baker & Baker, the European bakery products manufacturer, has launched its first range of vegan products. The UK-headquartered company says the range has been launched to meet increased demand for vegan products across the continent. “Flexitarian and vegan diets are now mainstream and will continue to grow” The new Baker & Baker vegan range includes cookies, doughnuts and muffins. The products are thaw and serve or baked from frozen, with a shelf life of between two and five days. Baker & Baker is one of the largest manufacturers of branded bakery products in Europe, with an annual turnover in excess of €400m.   The vegan range is now available across France and Germany and will be rolled out to UK bakeries, food service operators and retailers …

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