Fabio Ziemssen, chairman of the BALPro association, at the Bremerhaven Food Forum

©Kerstin Rolfes


Federal Association for Alternative Protein Sources: “There is a Need for Action When it Comes to Animal Products: a More Appropriate Price Must Be Charged for Meat”

How can alternative protein sources be given a greater role in the market? How can companies involved in plant-based, fermented, or cultivated products be supported? The Federal Association for Alternative Protein Sources (BALPro), which was founded five years ago, is an organisation that aims to do just that. It aims to promote dialogue between stakeholders from science, business, politics, and society. The association, which was founded in March 2019, now has around 130 members. Many well-known names are involved: Lidl and Rewe are among them, as are Danone, Dr Oetker and Burger King, as well as Rügenwalder, Iglo and the Müller Group. But not only the food industry is represented. Machine manufacturers, raw material traders, biotech firms and marketing companies are also involved. Startups, interest …


Impossible Foods Sausage

©Impossible Foods

Studies & Numbers

BALPro Study Says 73% of Germans Eat Alt-Protein Products on a Regular Basis

Research by the Association for Alternative Sources of Protein (BALPro), in collaboration with Bloom Partners, the Food Campus Berlin, and Appinio, suggests that 73% of Germans eat alt-protein products on a regular basis. The survey was based on a nationally representative sample of 1,000 people. 58% of those who regularly bought plant-based products described themselves as omnivores, while 24% said they were flexitarian. 37% of respondents claimed they had bought fewer animal products in recent months than previously, with motivations including health, environmental concerns, animal welfare, and the desire to try new things. The most popular plant-based products were milk alternatives, cold cuts, spreads, and sausages. About BALPro BALPro was founded in 2019 to act as an independent interface between the media, industry, research, consumers, …


Fairs & Events

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In Tune With the Times: Leading International Trade Fair IFFA to Showcase Processing Tech For Alt Proteins

Looking to the future and with an eye on potential development; IFFA, the long-established leading trade fair for the global meat industry, will be opening up to alternative proteins from 2022. A quite clear objective: to become the top event in the international protein industry. “Plantbased products as a topic are not new at the IFFA; over the past years, however, the increasing desire on the part of consumers for alternative products to meat and fish has given it a boost” – Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt GmbH “The procedures and techniques for the processing and packaging of meat goods and of alternative protein products are very similar. So for us it is a logical step to open the IFFA …


IFFA 2019


Fairs & Events

World’s Biggest Meat Fair Agrees Strategic Agreement With Association for Alternative Sources of Protein (BALPro)

As we revealed in November, the world’s leading trade fair for animal meats – IFFA – announced that it was opening up to alt proteins for the first time after seven decades of being fully dedicated to butchery, with a new subtitle, Technology for Meat and Alternative Protein. “This will enable us to demonstrate and make more accessible the full potential of alternative sources of protein the conventional meat industry” IFFA first began in 1949 as part of the conference of the Butchers’ Association at Frankfurt Fair and Exhibition Centre. The event centre Messe Frankfurt now informs vegconomist it has agreed a strategic cooperation agreement with the Association for Alternative Sources of Protein (BALPro) for the event in 2022. The collaboration will focus on a …



Association board: Sebastian Biedermann (left) and Fabio Ziemssen want to get the food industry moving. (Photo: Metro)


Strengthening Germany’s role as a Pioneer: Association for Alternative Protein Sources is Founded

An association for alternative protein sources, “Verband für Alternative Proteinquellen” (Association for Alternative Protein Source / BALPro) has been operating in Düsseldorf since March of this year. The association acts as an independent interface between the media, industry, research, consumers and politics.