Since March 2019, Germany has had an association for alternative protein sources based in Düsseldorf, the association is Balpro. This interest group is to act as an independent interface between the media, industry, research, consumers and politics.
BALPro Study Says 73% of Germans Eat Alt-Protein Products on a Regular Basis
Research by the Association for Alternative Sources of Protein (BALPro), in collaboration with Bloom Partners, the Food Campus Berlin, and Appinio, suggests that 73% of Germans eat alt-protein products on a regular basis. The survey was based on a nationally representative sample of 1,000 people. 58% of those who regularly bought plant-based products described themselves as omnivores, while 24% said they were flexitarian. 37% of respondents claimed they had bought fewer animal products in recent months than previously, with motivations including health, environmental concerns, animal welfare, and the desire to try new things. The most popular plant-based products were milk alternatives, cold cuts, spreads, and sausages. About BALPro BALPro was founded in 2019 to act as an independent interface between the media, industry, research, consumers, …
