How Bauer and Kern Tec Turn Apricot Kernels into Plant-Based Milk
The private dairy Bauer launched a range of plant-based drinks, yogurt alternatives and puddings at the beginning of 2024 under the ZUM GLÜCK! brand. The products are based on ingredients made from apricot kernels, an upcycled product from fruit farming. Here, Privatmolkerei Bauer is cooperating with the Austrian startup Kern Tec, which has created an innovative ready-to-use solution for the food industry from previously unused fruit kernels. We spoke to Frank Mayerhofer (Director of Marketing & Innovation) and Sascha Leiser (Sales Director Brand) from Privatmolkerei Bauer as well as Michael Beitl (founder of Kern Tec) about the new brand, product development, and the successful collaboration. Why did Privatmolkerei Bauer decide to launch a vegan brand? How does this fit into the company’s long-term strategy in …
