The Rise of Plant-Based Butter: Market Poised for Exponential Growth by 2030
The vegan butter market is expected to witness significant growth during the forecast period from 2023 to 2030, driven by health-conscious consumers, as it is considered a healthier alternative to butter, according to ResearchAndMarkets. Since butter is a ubiquitous ingredient in cooking and baking, developing alternatives has been imperative. Many companies have successfully created incredible products that replicate the taste and, more importantly, the functions of dairy butter. Let’s take a look at the alternatives stealing the spotlight: Willicroft Original Better Willicroft, Europe’s first plant-based cheese brand to achieve B-Corp certification, recently launched Willicroft Original Better, a clean-label alternative to butter for cooking and baking applications. The NPD is made with beans and precise fermentation (not precision) that uses non-GMO bacteria. This process allows it to replicate butyric …