Beans is How campaign

©Beans is How

Charity & Campaigns

Google & the Bezos Earth Fund Want the World to Eat Twice as Many Beans

Over 40 organizations, including Google, the Bezos Earth Fund, and ProVeg International, have joined forces for a new campaign called Beans is How. Google and the Bezos Earth Fund are on the campaign’s “Bean Board”, helping to determine the steps that need to be taken, while ProVeg is raising awareness to help achieve the goals. Other organizations involved include The World Bean Council, the United Nations Foundation, and the Kraft Heinz Company. The campaign will work to double legume consumption worldwide by 2028 in an effort to reduce greenhouse gas emissions. Beans release 90% fewer harmful gases than some animal-based foods. They are also a rich source of protein, vitamins, and minerals, and are extremely affordable. This makes them an excellent alternative to meat, and …