Before the Butcher pepperoni

© Before the Butcher

Food Service

Before the Butcher Partners with Rosati’s Pizza and DOT Foods to Expand Plant-Based Pepperoni Distribution

Before the Butcher, a producer of plant-based proteins for foodservice, has announced strategic expansions in its distribution network to increase the availability of its plant-based pepperoni. The expansion includes enhanced partnerships with DOT Foods, one of North America’s largest food industry redistributors, and a collaboration with Rosati’s Pizza for a national product test. The partnership with DOT Foods, a major distributor that handles over 125,000 products from more than 1,000 manufacturers, will significantly extend Before the Butcher’s reach within the foodservice industry. This collaboration marks a notable development since the introduction of the company’s plant-based pepperoni to the foodservice sector last year, initially aimed at retailers enhancing their private label selections. Danny O’Malley, founder and president of Before the Butcher, stated, “Our plant-based pepperoni has …


Plant-based Pepperoni - Investing in alt proteins reduces methane emissions and creates jobs.

© Before the Butcher

Products & Launches

Before the Butcher Launches Award-Winning Plant-Based Pepperoni into Food Service

US brand Before the Butcher announces it is launching new Plant-Based Pepperoni for restaurant and food service vendors. Made from pea protein, the pepperoni recently won a 2023 National Restaurant Association Food & Beverage Award (FABI.) According to Before the Butcher, the new Pepperoni uses a proprietary pea protein along with natural ingredients like radish extract, paprika and other spices to recreate the textures and flavors of pork-based pepperoni.  The company states it is offering the Pepperoni to retailers who are looking to expand their plant-based private label offerings. The Pepperoni joins the brand’s existing line of burgers, breakfast sausage, chicken patties, and grounds.  Retail expansion Based in San Diego, California, Before the Butcher was acquired by private investors in 2019. At the time, the …


Danny O'Malley – President Before the Butcher

© Danny O'Malley – Before the Butcher


Before The Butcher: “In five years we will be a well-known international brand.”

Consumers now have a wide range of products to choose from if they are looking for plant-based meat alternatives. Nevertheless, there are some companies and products that consumers repeatedly highlight on social media. One of these companies is “Before the Butcher”, with its B4 Burger. The American company’s mission is “universal acceptance of plant proteins”. We interviewed Danny O’Malley – President of Before the Butcher – about this mission and the current status of the company.