Californian alt-meat brand Before The Butcher has launched on Vejii, a US-based online shopping platform offering a range of plant-based foods. This is the first time the brand’s products have been available online.
Before the Butcher Partners with Rosati’s Pizza and DOT Foods to Expand Plant-Based Pepperoni Distribution
Before the Butcher, a producer of plant-based proteins for foodservice, has announced strategic expansions in its distribution network to increase the availability of its plant-based pepperoni. The expansion includes enhanced partnerships with DOT Foods, one of North America’s largest food industry redistributors, and a collaboration with Rosati’s Pizza for a national product test. The partnership with DOT Foods, a major distributor that handles over 125,000 products from more than 1,000 manufacturers, will significantly extend Before the Butcher’s reach within the foodservice industry. This collaboration marks a notable development since the introduction of the company’s plant-based pepperoni to the foodservice sector last year, initially aimed at retailers enhancing their private label selections. Danny O’Malley, founder and president of Before the Butcher, stated, “Our plant-based pepperoni has …