Established in 1978 in a renovated gas station in Burlington, Vermont, Ben & Jerry’s fast became one of the most recognisable brands, with 40 flavours now available in 35 countries across the world. Here, vegconomist is excited to reveal exclusive vegan news from the well-loved ice cream specialists.
One Planet Pizza and Ben & Jerry’s Partner to Offer Exclusive Veganuary Meal Deal at Asda
UK-based vegan pizza brand One Planet Pizza has joined forces with ice cream brand Ben & Jerry’s to offer a Veganuary meal deal at Asda. Available online only, it is the retailer’s first ever frozen vegan meal deal, allowing shoppers to order One Planet’s Peppernomi Pizza and Ben & Jerry’s new Oat of this Swirled sundae for a total of £5. Ordinarily, the pizza costs £4 and the ice cream costs £5.50. The Peppernomi Pizza consists of a wood-fired sourdough base topped with Italian tomato sauce, plant-based cheese, and hyperrealistic plant-based pepperoni. It is One Planet Pizza’s bestselling product, and was made permanently available at 400 Asda stores a year ago following a successful trial. “Veganuary is undoubtedly the best time of the year to …
