Harmless Food Berkano Foods

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Products & Launches

Berkano Foods Partners with Countdown Supermarkets to Launch New Zealand’s “Most Affordable” Vegan Meals

Berkano Foods, the New Zealand plant-based brand, has launched phantom brand Harmless Food Co in partnership with Countdown supermarkets. Berkano has developed a proprietary alt chicken for the launch of the new range in Countdown with the goal of reaching price parity with conventional chicken.  Founded by Kiwi entrepreneurs and Forbes 30 Under 30 listees Britteny Bryan and Nicholas Harlow, Berkano Foods specializes in DTC frozen vegan ready meals and has launched Harmless Food Co using its new alt chicken development. Harmless is a phantom brand, meaning not quite a private label, but manufactured exclusively for Countdown with Berkano retaining full ownership. There are four SKUs in the new Harmless Food Co range all priced at NZD$8.00 (USD$5.30) available now. Last year saw Berkano move …