Better Balance

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Gastronomy & Food Service

Better Balance Continues Foodservice Expansion with Award-Winning Restaurant Collab

Since its US launch last year, plant-based food brand Better Balance has secured many global strategic partnerships, helping to build brand awareness and transform restaurant menus. The newest collaboration with award-winning Chicago restaurant Kale My Name marks yet another milestone in the brand’s mission to bring flavorful plant-based alternatives to consumers worldwide.  From the beginning, Better Balance recognized that partnerships were key to shaping its brand. Last year, it teamed up with Mexican chain Gorditas Doña Tota and 7-Eleven, and even helped Civitas Metropolitano become the first plant-based stadium in mainland Europe.  Most recently, Better Balance announced a new partnership with Kale My Name, becoming the first restaurant in the United States to offer its Better Hot Dog. The pea protein-based hot dog is gluten-free, …

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Food Service

Mexico: Japanese Chain Sushi Roll Joins Forces With Better Balance for ‘Vegan Lab’ Menu

Sushi Roll, a Japanese-inspired restaurant chain in Mexico, has launched a new menu called Vegan Lab in collaboration with alt protein brand Better Balance. The menu features ten dishes, including starters, salads, soups, rolls, nigiri, and main courses. Meats such as pork and chicken have been replaced with Better Balance’s plant-based alternatives to achieve an authentic taste and texture. The launch comes in response to growing demand for plant-based food in Mexico; 65% of Mexicans now reportedly consume plant-based products on a regular basis, while 30% identify as flexitarian. “Innovation is part of Sushi Roll’s DNA and we are constantly renewing our menu to remain in the preference of diners. We know that more and more people expect to find plant-based options and, although Japanese …

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Company News

Better Balance Foods Partners With Solo de Croquetas in Spain and 7-Eleven in Mexico

Better Balance Foods recently joined forces with Solo de Croquetas to increase vegan croquette offerings in Spain. Concurrently, the brand, which belongs to the Sigma Group, increases its offering in Mexico through a deal with 7-Eleven to offer its vegan hot dog at 474 7-Eleven stores around the country. The agreement with Solo de Croquetas comes at an optimal time for both companies. On the one hand, Solo de Croquetas has closed a financing round of more than half a million euros, and on the other hand, Better Balance is already a leader in the vegetable sausage category. The two new flavors of croquette for foodservice and retail are Chili, made with vegetable protein meat, and plant-based Hot Dog. The ingredients for these new croquettes …

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Gastronomy & Food Service

Better Balance Launches Plant-Based “Veggiebradas” at Mexican Chain Gorditas Doña Tota

Spanish plant-based meat company Better Balance announces it is partnering with Mexican restaurant chain Gorditas Doña Tota to launch vegan Veggiebradas. Made with the brand’s shredded plant-based meat, the Veggiebradas are now available at 38 locations in Monterrey and San Pedro.  Mexican growth Described as the chain’s “first vegan gordita”, the new Veggiebradas feature shredded plant-based meat served with salsa verde. The item is initially available in several dozen Gorditas Doña Tota locations, and the company says it looks forward to expanding nationally to the chain’s 200+ restaurants.  A subsidiary of global food company Sigma, Better Balance launched in 2021 with a range of plant-based shreds, grounds, hot dogs, and dairy-free cheese. In Mexico, the brand has a strong and growing presence, where it recently …

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Food & Beverage

Global Food Company Sigma Debuts ‘Better Balance’ Plant-Based Meats and Dairy in US

Sigma, a multi-billion dollar food company with leading brands in 18 countries, announces the launch of its new plant-based brand Better Balance in the US. Featuring plant-based shreds, grounds, and dairy-free cheese, Better Balance is currently available for foodservice channels, with future plans for additional products and direct-to-consumer sales. Headquartered in Dallas, TX, Better Balance states its products focus on providing great taste, texture, nutrition and versatility. Offerings include: Shreds – Can be marinated as chicken, beef, pork, or fish. Grounds – For Bolognese pasta, plant-based meatballs, and hamburgers. Hot Dogs – Ideal for grilling and summer celebrations. Sour Cream and Cheese Sauce – For dairy-free queso and nachos. First launched in Spain and Mexico, Better Balance says its products are tailored to suit different …

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