Better Balance Continues Foodservice Expansion with Award-Winning Restaurant Collab
Since its US launch last year, plant-based food brand Better Balance has secured many global strategic partnerships, helping to build brand awareness and transform restaurant menus. The newest collaboration with award-winning Chicago restaurant Kale My Name marks yet another milestone in the brand’s mission to bring flavorful plant-based alternatives to consumers worldwide. From the beginning, Better Balance recognized that partnerships were key to shaping its brand. Last year, it teamed up with Mexican chain Gorditas Doña Tota and 7-Eleven, and even helped Civitas Metropolitano become the first plant-based stadium in mainland Europe. Most recently, Better Balance announced a new partnership with Kale My Name, becoming the first restaurant in the United States to offer its Better Hot Dog. The pea protein-based hot dog is gluten-free, …