Better Balance: “We are Constantly Working on Strategies with the Objective of Being One of the Leaders in the Plant-Based Market”
Better Balance, the plant-based food division of the Sigma Group, has achieved remarkable growth in the competitive market for plant-based products, standing out especially in key categories. With a strategy based on innovation and sustainability, the brand continues to expand its presence in the Spanish and European markets. On this occasion, we spoke with Florencio García, Better Balance’s general manager in Europe, to learn more about the company’s recent achievements, including its breakthrough in segments such as plant-based sausages, the launch of veal-flavored Better Bocados and its vision for the future of the plant-based sector. What inspired Better Balance to develop veal flavored Better Bocados and how does it differ from other products on the market? At Better Balance we wanted to offer an innovative …