Better Juice, Ltd., the first foodTech startup to develop innovative technology to reduce all types of sugars in orange juice, and Citrosuco S.A, Brazil, one of the largest orange juice producers worldwide, are teaming up. The new collaboration aims to set up a pilot plant to reduce sugars in orange juice. Citrosuco is providing some of the funding plus technical and operational expertise.
Better Juice Introduces Sugar-Reduction Technology for Sorbet Manufacturers
Better Juice has expanded its sugar-reduction technology to include fruit sorbets, reducing sugar content by 50% to 70% and lowering calories by 40%, allowing manufacturers to formulate their products with reduced sugar content. Sorbets naturally have high sugar content and typically contain about 50% puréed fruit, added sugars or alternative sweeteners, and water. Gali Yarom, co-founder and CEO of Better Juice, notes in the press release, “Even products claiming zero added sugar still house approximately 6% to 10% percent sugar from the fruit juice concentrates alone.” The high glycemic index of sorbets, due to the absence of fat and the presence of fruit sugars, results in rapid absorption of sugars into the bloodstream. Better Juice has adapted its patented enzymatic technology to process fruit concentrates and …