When I first heard about the concept of hybrid or ‘blended’ meat, I laughed. It seemed like a lazy attempt by Big Food manufacturers to stay relevant without too much effort. A way to hedge their bets and see where this little plant based fad goes.
The 9 Most Incredible Brands Disrupting Steak with Plants (North America)
While plant-based burgers, sausages and meatballs have long dominated the alt-meat landscape, creating realistic steak from plants has always represented the highest, if seemingly unattainable goal, for many brands. But thanks to fearless and relentless innovation, a host of shockingly meaty and juicy plant-based steaks have arrived on the US and Canadian market, and are rapidly coming to the fore. Here, vegconomist takes a look at the most noteworthy names bringing animal-free steak to mainstream consumers. 1. Beyond Meat While not a fully structured filet, Beyond’s “revolutionary” plant-based steak tips marked a major milestone for the company, which previously only offered ground-textured products like burgers and sausages. According to CEO Ethan Brown, Beyond Steak took five years of extensive R&D to develop. The product can …