Organisation / Brand: Better Nature

Company News

After Smashing the UK Market, Better Nature Brings its Tempeh to Germany

Twice as much protein as tofu, twice as much fibre as an apple and as much iron as beef: Better Nature wants to conquer the German meat alternative market with its tempeh products. Tempeh consists only of fermented soybeans, water and a mycelium starter culture. It is also extremely versatile: unlike tofu, tempeh takes on flavours quickly and requires little marinade. This makes it particularly suitable for meat-free dishes, from curries and stir-fries to sandwiches and salads. In the UK, tempeh is already experiencing strong market growth, and the startup also recently launched in Swiss retail. Now Better Nature is bringing its tempeh products to Germany: at REWE Nord, the Tempeh Pieces are available as bite-sized, ready-marinated bites in Mediterranean, Curry and BBQ varieties. Tempeh …

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better nature tempeh products

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Investments & Finance

Better Nature Raises £700K to Fuel Tempeh Awareness and Growth

UK brand Better Nature, specialising in tempeh-based meat alternatives, recently announced a £700K Seed Plus round to fuel retail presence in the UK and Europe ahead of a bigger series A round next year. The funds will support the brand’s new listing with Holland & Barrett and will also build on existing listings with Selfridges, Gopuff, and allplants. The investment round was led by 67 investors, including previous backers from a private crowdfunding campaign launched on Seedrs in March 2021, alongside two new investors in innovative and sustainable businesses, including the Global Entrepreneurship Centre. Expansion plans for 2023 Besides retail growth in the UK, Better Nature will focus on expansion in mainland Europe through the launch of its tempeh products in Germany’s second-largest supermarket Rewe in early 2023. …

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Better Nature Migros

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Products & Launches

Better Nature Launches at Switzerland’s Largest Supermarket Chain Migros

UK tempeh brand Better Nature has launched three products — Mince, Rashers, and Roast Bites — at Switzerland’s largest supermarket chain, Migros. The products will be available across the country at over 300 stores, in what Better Nature describes as “potentially the single largest rollout of tempeh in all of Europe”. The range launched in the UK last year, but only at online retailers. Continued innovation The news comes just two months after Better Nature appointed a new non-executive director, former Planet Organic CEO Peter Marsh. The brand also received a £350,000 grant from a UK government agency earlier this year to develop a fish alternative made via precision fermentation of industry byproducts. Migros and alt protein Migros is increasingly supporting alt protein innovation, partnering …

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People

Better Nature Appoints Ex CEO of Planet Organic & World’s Most Cited Food Scientist to Fuel Growth

UK-based tempeh startup Better Nature announces the appointments of ex-Planet Organic CEO Peter Marsh as Non-Executive Director, and Prof. Julian McClements, the world’s most cited food scientist, as Innovation Advisor. Peter Marsh, who established Planet Organic as one of the UK’s largest organic and health retailers until his retirement in 2021, will be supporting Better Nature with its entrance into UK supermarkets and with plans for international expansion. Marsh states: “Making high-quality, healthy foods more widely accessible is really important to me. Working with Better Nature to get more people across the UK and further afield eating nutritious, delicious and versatile tempeh is a challenge I’m very excited to take on.” Newly appointed Innovation Advisor Prof. Julian McClements, who has published over 1300 scientific articles …

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Fish Alternative Made With Food Byproducts

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Meat- and Fish Alternatives

Better Nature Bags £350K to Create Fish Alternative From Upcycled Food Byproducts

UK tempeh brand Better Nature has received a £350,000 grant from Innovate UK, a governmental agency which provides funds and support those innovating new products, to develop a fish alternative made with food byproducts. The company will use a new tempeh-inspired proprietary fermentation method to give the industry byproducts the taste and texture of fish. Better Nature says it is hoping to achieve a product that is “physically, visually, nutritionally, and sensorially equivalent, if not superior, to fish”. The project is set to run until 2024, with support from leading European fermentation companies such as Nucaps Nanotechnology, Neoalgae Micro Seaweeds Products, and Estonia’s Centre of Food and Fermentation Technologies. Better Nature hopes to commercialise the fish alternative by 2026. Better Nature’s continuing success story In …

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Products & Launches

Better Nature Drops New Range with Ribs, Rashers, and Roasts

Following its recent £1.6 million Seed Round, UK meat-free brand Better Nature is launching a brand-new product range just in time for summer. The new tempeh-based products are staples for any vegan BBQ, brunch, or Sunday roast dinner with the family.  Better Nature prides itself on its nutritious products that support a healthy gut and lifestyle, and the new range has received the highest possible rating for its carbon footprint. The products are also both carbon and plastic negative, meaning they offset double what they produce. Fabio Rinaldo, Co-founder and Head of Product Development and Operations at Better Nature comments, “This new range is a result of our ongoing mission to make a plant-based lifestyle more accessible and enjoyable, by removing the need to compromise …

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Better Nature co-founders Christopher Kong and Elin Roberts in the ProVeg Incubator space.
Marketing & Media

Free Clear Channel Advertising Campaign for Plant-Based Startup Better Nature

The initiative #BusinessAsUnusual – has been set up by the advertising company to support small businesses who have continued trading during the pandemic. Better Nature is one of the lucky startups to receive a Clear Channel campaign which will feature on screens around Clapham Junction, promoting their new, pre-marinated Better Bites. 

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Better Nature

©Better Nature

Products & Launches

Better Nature Launches Tempeh Rashers into Planet Organic as Vegan Bacon Continues to Trend

UK-based Tempeh brand Better Nature announces the retail launch of their Organic Tempeh Mince and Organic Tempeh Rashers into Planet Organic stores, as vegan bacon continues its rise in popularity. As we reported last week, Forbes has said that plantbased bacon is the “next plant-based frontier” with demand surging internationally.

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