Rock singer Bryan Adams has invested in a new Canadian plant milk brand called bettermoo(d). Adams, who is also Canadian, is a longtime advocate for the benefits of a plant-based diet. He said he was excited about the partnership.
bettermoo(d) Announces Significant Retail Collaboration with Whole Foods Canada
Vancouver-based bettermoo(d) announces a significant retail collaboration with Whole Foods Market which the company states is expected to result in the availability of its Moodrink product nationwide in retailers across Canada. News of the retail deal closely follows the company’s partnership with United Natural Food Canada through which it gained access to over 5,000 points of sale. Moodrink, its flagship product, is an oat-based milk free from added gums and sugar, offering functional, mood-enhancing ingredients; a “special herbal blend that mimics the delicious dairy products of Europe’s alpine regions, true to the motto “What A Cow Eats and A Human Needs”.” Radical innovator bettermoo(d) states that the product’s USP is its high vegetable protein content and ability to produce barista-quality foam, which it claims sets …