Beyond Meat

© Beyond Meat

Retail & E-Commerce

Beyond Burger Jalapeño Hits ASDA Shelves as Beyond Meat Expands UK Availability

Beyond Meat is increasing its availability in the UK retail market with the introduction of its Beyond Burger Jalapeño, which is now available at 317 ASDA stores. This is the first time the spicy variant has been introduced to ASDA customers. The company has also expanded the availability of its original Beyond Burger, which is now rolling out in 350 ASDA convenience stores. Both burger varieties will be offered in the chilled and frozen sections of the store, with the chilled version priced at £4.28 and the frozen option at £3.98. The Beyond Burger Jalapeño contains 16 grams of protein per 100 grams, is soy-free and has been designed to appeal to those who enjoy bolder flavors. Beyond Meat has partnered with Dr. Divya Sharma …

more

Beyond Meat Beyond IV burger

© Beyond Meat

Investments & Finance

Beyond Meat Secures $100 Million Financing as It Navigates Q1 Losses

Beyond Meat, Inc. (NASDAQ: BYND) has closed a $100 million senior secured debt facility with Unprocessed Foods, LLC, an affiliate of the Ahimsa Foundation. This financing will help strengthen the company’s balance sheet and support its long-term strategies. The announcement follows the company’s first-quarter financial results for 2025, which reported a 9.1% decline in net revenues to $68.7 million. The drop in revenue was driven by an 11.2% reduction in the volume of products sold, particularly in the US retail and foodservice channels. The weak category demand was further compounded by broader economic conditions. In the same period, Beyond Meat reported a gross profit loss of $1.1 million, down from a $3.7 million gross profit in the prior year. The loss reflects the company’s strategic …

more

Beyond Meat chicken pieces

© Beyond Meat

Products & Launches

Beyond Meat Rolls Out Beyond Chicken Pieces at Kroger, Fuelled by Strong Consumer Interest

Beyond Meat, has launched its Beyond Chicken Pieces at over 1,900 Kroger stores across the United States. The unbreaded chicken alternative, made from simple ingredients and avocado oil, was introduced in response to consumer demand, following numerous requests on the company’s social media platforms. Beyond Chicken Pieces offer 21 grams of plant-based protein per serving and are designed to provide a healthy alternative to traditional chicken. The product contains just 0.5 grams of saturated fat and no cholesterol, GMOs, hormones, or antibiotics. It is also certified by the American Heart Association’s Heart-Check program and the Clean Label Project for meeting safety and transparency standards. Additionally, it aligns with nutritional programs from organizations such as the American Diabetes Association’s Better Choices for Life. The product’s formulation …

more

Beyond Meat

© Beyond Meat

Marketing & Media

Beyond Meat Premieres Documentary “PLANTING CHANGE” on YouTube

Today, Beyond Meat has launched its first documentary-style short film, PLANTING CHANGE. Narrated by the company’s founder and CEO, Ethan Brown, the film explores the intersection of health, sustainability, and plant-based nutrition, emphasizing the shift from animal-based to plant-based food systems. The documentary presents a range of perspectives, featuring interviews with medical professionals, climate advocates, historians, and farmers who are transitioning to growing pulses for plant-based foods. These farmers, many of whom have been in agriculture for multiple generations, are presented as key players in reshaping the future of food production, providing an alternative to the traditional, animal-based agricultural system. Challenging entrenched systems PLANTING CHANGE examines the broader impacts of dietary choices, addressing both the environmental and health benefits of incorporating more plant-based foods. The …

more

Beyond Meat X La Vie

© Beyond Meat X La Vie

Marketing & Media

La Vie Launches Collaborative Campaign, Allowing Other Brands to Repurpose Their Ad

La Vie has launched a creative collaboration initiative that invites other plant-based brands to participate in their recent marketing campaign, allowing them to download and reuse a television ad that was originally created by La Vie, featuring a rescue pig named Léon. Beyond Meat jumped on board soon after, creating a similar ad campaign with Barbara the cow. The ad can be adapted by other companies, swapping in their own products and animals of choice. The campaign’s unique approach encourages cross-brand collaboration in a category often defined by competitive marketing tactics. Rather than working in isolation, La Vie and Beyond Meat have aligned their campaigns, both aimed at promoting animal welfare and encouraging consumers to make more informed food choices. Each brand involved is invited …

more

Hollywood Bowl

© Hollywood Bowl

Food Service

Hollywood Bowl Launches the Beyond Burger UK-Wide in Time for the Easter Holidays

Hollywood Bowl Group, the operator of bowling brand Hollywood Bowl and Putt & Play mini-golf centres, has announced the introduction of the Beyond Burger at all its UK locations. In a launch timed for the Easter school holidays, the meat-free burger arrived at 71 Hollywood Bowl centres and four Putt & Play locations on April 2. It aims to cater to the growing demand for plant-based options among families and groups. The Beyond Burger joins Hollywood Bowl’s Main Features line-up and costs £6.79. It is served in a brioche-style bun with lettuce and tomato. By default, the burger comes with fries, which are not vegan; however, customers can swap these for tortilla chips to make their meals fully plant-based. Extra toppings such as crispy onions …

more

Beyond Meat La Vie

© Beyond Meat X La Vie

Marketing & Media

Beyond Meat and La Vie’s ‘Brandmance’ Leads to New Burger and Joint Campaign in the UK

Beyond Meat and La Vie, two leading plant-based food companies, have announced a new partnership following a playful exchange on social media. The brands, which focus on plant-based meat alternatives, have come together to promote animal welfare and encourage consumers to explore plant-based options through a joint marketing effort. The collaboration includes the launch of Beyond Meat’s “All Taste, No Worries” campaign, which features Barbara the cow. This campaign follows a similar approach to La Vie’s “Relax, it’s plant-based” campaign, which showcased Leon the pig. Both advertisements center on a scenario in which a person prepares a meaty dish, only for the animal typically associated with that meat to appear anxious. The twist comes when the viewer learns the meal is actually plant-based, aligning both …

more

Beyond Burger

© Beyond Meat

Company News

Beyond Meat Cuts Costs and Exits China as Industry Responds to Market Challenges

Beyond Meat has reported its fourth-quarter and full-year 2024 financial results, revealing modest revenue growth in late 2024 alongside cost reductions and improved margins. However, the company continues to operate at a loss and has announced further restructuring efforts, including job cuts and the suspension of operations in China, as it targets profitability by the end of 2026. Beyond Meat generated $76.7 million in revenue for the fourth quarter of 2024, a 4% increase from the previous year. Full-year revenue declined by nearly 5% to $326.5 million. While the company reduced its net loss from $338.1 million in 2023 to $160.3 million in 2024, it remains unprofitable. CEO Ethan Brown stated that 2024 was a “pivotal year” for the company, noting improvements in cost control …

more

Beyond Meat

© Beyond Meat

Marketing & Media

Beyond Meat and NBPA Launch Plant-Based Cookbook Ahead of NBA All-Star Weekend

Beyond Meat has partnered with the National Basketball Players Association (NBPA) to introduce Go Beyond the Buzzer: A Plant-Based Cookbook Inspired by NBPA Members. The digital cookbook, set for release on February 12, features plant-based recipes contributed by NBA players, which showcase their preferred meals before and after games. Players such as Cade Cunningham, Kyrie Irving, and DeAndre Jordan have contributed recipes that incorporate Beyond Meat products, aiming to showcase plant-based eating within professional sports. Examples include Josh Hart’s “Beyond Hart Burrito” made with Beyond Steak, Damian Lillard’s vegan sloppy joe, and Jalen Brunson’s spicy rigatoni. The cookbook will be available for free online, with a limited number of hard copies distributed at select All-Star Weekend events. Beyond Meat at NBA All-Star Weekend Beyond Meat …

more

new beyond meat steak

© Beyond Meat

Products & Launches

Beyond Meat Introduces Pre-Seasoned Beyond Steak in Chimichurri and Korean BBQ

Beyond Meat has announced an expansion of its Beyond Steak product line with two new pre-seasoned varieties: Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style. The new offerings are now available in the freezer aisle at Sprouts Farmers Market stores across the United States. According to Beyond Meat, the expanded line aims to provide consumers with a convenient, plant-based alternative to traditional steak. The pre-seasoned steak tips are designed to replicate the texture and flavor of seared steak while meeting specific nutritional criteria. Each serving contains 20 grams of plant-based protein, 1 gram of saturated fat, and no cholesterol. The products have received certifications from the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. “The original Beyond Steak …

more

Vietnamese Salad with Beyond Steak

© Beyond Meat

Food Service

Beyond Meat Introduces Beyond Steak to French Food Service Sector

Beyond Meat has announced the launch of its plant-based Beyond Steak in France, marking the product’s first entry into the French food service market. Starting in February 2025, the offering will be available to restaurants nationwide, aiming to provide a versatile option for those seeking plant-based menu additions. The Beyond Steak pieces, crafted from plant-based ingredients such as fava beans and wheat, are designed to replicate the taste and texture of conventional steak. Each 100g portion delivers 24g of protein and contains 182 calories, with only 1g of saturated fat and no cholesterol. The company also released a life cycle assessment (LCA) study of its Beyond Steak earlier this month, which found that the product generates 84% less greenhouse gas emissions and requires 93% less …

more

Beyond Meat headquarters in El Segundo, California

Beyond Meat headquarters in El Segundo, California ©JHVEPhoto-stock.adobe.com

Company News

Beyond Meat Releases LCA Study, Highlights Environmental Benefits of Beyond Steak in 2023 ESG Report

On December 20, 2024, Beyond Meat, Inc. (NASDAQ: BYND) released its 2023 ESG Report and announced its Beyond Steak life cycle assessment (LCA) study. Beyond Meat’s 2023 ESG Report covers topics such as health and nutrition, human capital, governance and climate management. The company has expanded its disclosures on climate and its approach to ESG, including a corporate-level GHG inventory across the company’s direct and indirect emissions (Scope 1, 2 and 3), an assessment of climate-related financial risk and opportunity, and an updated ESG materiality analysis. Beyond Steak LCA study The 2023 ESG Report also includes the results of Beyond Meat’s recently completed LCA study for Beyond Steak, a consumer favorite which delivers both a juicy, meaty taste and a nutrition profile that meets the …

more

Tortilla X Beyond Meat

© Tortilla

Food Service

Tortilla Becomes First Fast-Casual Chain in the UK to Launch Beyond Steak

Tortilla, a leading fast-casual Mexican restaurant chain in Europe, has announced a new collaboration with Beyond Meat to launch the Beyond Steak Chimichurri Burrito. The limited-time offering will be available at select Tortilla locations across the UK starting January 2, 2025, through February 6, 2025, or while supplies last. This new menu item is designed to offer a plant-based option for Veganuary, targeting meat eaters, flexitarians, and vegetarians alike. The Beyond Steak Chimichurri Burrito features Beyond Meat’s award-winning Beyond Steak, paired with a limited-edition chimichurri mayo, Mexican rice, pinto beans, guacamole, sweetcorn salsa, pickled onions, jalapenos, and tortilla chips—all wrapped in a warm flour tortilla. James Garland, food director at Tortilla, commented: “We’re proud to partner with Beyond Meat to be the first fast-casual restaurant …

more

Beyond Meat Beyond Smash burger

© Beyond Meat

Products & Launches

Beyond Meat Brings Beyond Smash Burger to Tesco Stores UK-Wide

As Veganuary approaches, Beyond Meat is set to launch its Beyond Smash burger at Tesco stores across the UK. The product has the same taste and texture as the original Beyond Burger, but with a slimmer patty that crisps up when cooked. Containing 16g of protein per 100g serving, the burger is said to be suitable for stacking in a bun or crumbling onto salad. Beyond Smash previously launched at Ocado and is kosher, halal, and vegan-certified. “We’re delighted to introduce Beyond Smash to Tesco customers as part of Tesco’s commitment to identify and increase tasty plant-based options both in-store and online,” said Molly Hannah, Assistant Buyer – Frozen Plant Based & Vegetarian at Tesco. “With its unbeatable taste and texture, the Beyond Smash is …

more

Beyond Meat and Wendy’s Georgia announce the launch of a new plant-based meat burger, the Wendy’s Plant Burger in all 19 Wendy’s locations across Georgia.
Food Service

Beyond Meat Continues to Expand in Europe with Launch of Wendy’s Plant Burger in Georgia

Beyond Meat and Wendy’s Georgia announce the launch of a new plant-based meat burger — the Wendy’s Plant Burger — in all 19 Wendy’s locations across Georgia. The collaboration targets the growing demand for meat-free options in the country and marks a further step in the company’s expansion across Europe, where plant-based food sales have been rising, signaling an interest in sustainable alternatives to animal products. The company’s presence on the continent remains strong, with new products launching through retail and food service in the UK, Germany, the Netherlands, Switzerland, Spain, Slovenia, Belgium, Italy, Romania, Austria, the Baltics, and Malta. Just last month, McPlant Nuggets made with Beyond Meat’s chicken rolled out to over 1,500 McDonald’s locations across France. “We’re proud to be partnering with Wendy’s …

more

Beyond Meat Beyond sun sausage

© Beyond Meat

Retail & E-Commerce

Beyond Meat Boosts Access to Health-Focused Beyond Sun Sausage with Whole Foods Rollout

Beyond Meat announces the nationwide release of its latest plant-based offering, Beyond Sun Sausage, at Whole Foods Market locations across the United States. This expansion follows an initial regional launch at Sprouts stores in late July, where the product achieved strong sales performance, positioning itself among the top-selling plant-based items in the natural grocery category, according to the company. Not just another meat substitute The introduction of Beyond Sun Sausage comes as a key part of Beyond Meat’s recent return-to-growth strategy, which the company discussed in its Q3 earnings report last week. The report highlighted that the company has achieved growth by implementing operational cost reductions, selective price increases, and shifts in its product sales mix, despite a reduction in total sales volume. Beyond Sun …

more

Beyond Meat Beyond sun sausage

© Beyond Meat

Facts & Figures

Beyond Meat Returns to Growth With Encouraging Q3 Financial Results

Beyond Meat has reported its financial results for the third quarter of 2024, demonstrating a promising return to growth. The company achieved net revenues of $81.0 million, an increase of 7.6% year-on-year. Gross profit reached $14.3 million, compared to a loss of $7.3 million in the year-ago period. Loss from operations was $30.9 million, down from $69.6 million in Q3 2023, while net loss decreased from $70.5 million to $26.6 million. Finally, adjusted EBITDA was a loss of $19.8 million, compared to a loss of $57.5 million in the year-ago period. The increase in revenues was primarily driven by a 15.8% increase in net revenue per pound achieved through lower trade discounts, price increases for certain products, and changes in product sales mix. This was …

more

Beyond Meat launches at UK airport and train station bars

© Beyond Meat

Tourism & Travel

Beyond Burger Launches at UK Airport & Train Station Bars in Partnership With SSP Group

Beyond Meat has partnered with travel restaurateur SSP Group to launch the Beyond Burger at airport and train station bars across the UK. The burger will roll out at 13 locations, including Brigg & Stow at Bristol Airport and Camden Bar at London Stansted, from October 24. It will then launch at six more bars from December. Customers will be able to order the plant-based patty in a bun with lettuce, tomato, onion, house burger sauce, and a side of chips. The Beyond Burger is high in protein at 16g per 100g, and made with ingredients that are Kosher, Halal, and vegan certified. It also has a significantly lower environmental impact than a comparable beef patty. “We strive to offer as much choice as we …

more

McPlant nuggets

© McDonald's

Fast Food

McDonald’s France Launches McPlant Nuggets in Collaboration With Beyond Meat

McDonald’s France has partnered with Beyond Meat to launch a new menu option, Veggie McPlant Nuggets, at its 1,560 restaurants. The nuggets are made from pea protein and coated in a wheat and cornflour breading. They are available at the same price as McDonald’s Chicken McNuggets, and in the same formats (x4, x6, x9, and x20). As reported by Le Figaro, consumers responded very positively to the nuggets in taste tests, favourably comparing them to the meat-based McNuggets. The fast food chain said it was confident that the product would be a success. While McDonald’s has previously offered meat-free options in France, they have often been limited-edition, and unsuitable for vegans due to the inclusion of dairy or eggs. In contrast, the new nuggets are …

more

Beyond Meat headquarters in El Segundo, California

Beyond Meat headquarters in El Segundo, California ©JHVEPhoto-stock.adobe.com

Company News

Beyond Meat Unveils Plans to Launch a Mycelium Steak Alternative

Beyond Meat has plans to launch a mycelium-based whole-cut steak alternative, responding to growing consumer demand for clean-label alternatives, reports CNBC. President and CEO Ethan Brown said that the new filet would roll out in a healthy restaurant chain instead of McDonald’s, Dunkin’, or KFC; however, he did not give a launch date. “The focus on this has been a very small number of ingredients, very high protein, and very low saturated fat,” Brown told CNBC. Mycoprotein for realistic alternatives Mycoprotein, an ingredient derived from mycelium made with fermentation technologies, is becoming a popular in meat alternatives due to its muscle-like texture, adaptable mild flavor, low saturated fat content, and nutritional profile rich in essential amino acids, fiber, iron, zinc, and potassium. Companies using mycoprotein …

more