Beyond Burger Jalapeño Hits ASDA Shelves as Beyond Meat Expands UK Availability
Beyond Meat is increasing its availability in the UK retail market with the introduction of its Beyond Burger Jalapeño, which is now available at 317 ASDA stores. This is the first time the spicy variant has been introduced to ASDA customers. The company has also expanded the availability of its original Beyond Burger, which is now rolling out in 350 ASDA convenience stores. Both burger varieties will be offered in the chilled and frozen sections of the store, with the chilled version priced at £4.28 and the frozen option at £3.98. The Beyond Burger Jalapeño contains 16 grams of protein per 100 grams, is soy-free and has been designed to appeal to those who enjoy bolder flavors. Beyond Meat has partnered with Dr. Divya Sharma …