Beyond Meat IV

© Beyond Meat

Company News

Beyond IV: Recipe Overhaul Represents “Transformative Step Forward” for Beyond Meat

The plant-based industry has faced growing consumer skepticism regarding the health of alternative meat products and myths around how potentially ‘processed’ they might be. This has led to challenges for key players like Beyond Meat. Founder and CEO Ethan Brown recently discussed necessary strategy shifts for the brand as the plant-based movement is up against stakeholders in animal agriculture who are pushing the narrative that plant-based meat is “fake, processed, and full of chemicals.”  Addressing this challenge, Beyond Meat has taken a significant step to improve the taste, nutrition, and ingredient transparency of its products with the latest development in its product lineup, the Beyond IV platform. This marks the fourth iteration of the Beyond Burger and Beyond Beef. Enhanced nutritional credentials Set to debut …

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Image courtesy of Beyond Meat

Marketing & Media

Europe Continues as Beyond Meat’s Strongest Market With Multiple Veganuary Activations

Beyond Meat’s vision is to be a global protein company helping the transition from animal to plant-based meat to address the climate crisis and animal welfare positively. On various occasions, the company has expressed strong ambitions for Europe, aiming to have a localized production to serve the growing demand for meat alternatives in the region. In 2021, the brand created a new position, General Manager of Europe, to expedite its growth in the continent. Since then, the company has expanded its presence in the UK and European countries, including Germany, The Netherlands, Switzerland, Spain, Slovenia, Belgium, Italy, and more recently Romania, launching different products through retail and foodservice. In November it was reported widely that customer demand in Europe is a bright spot for the company amid …

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Beyond Meat least you can do campaign

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Marketing & Media

Beyond Meat Targets New Year’s Resolutions with ‘Literally The Least You Can Do’ Campaign

In an effort to tackle one of the most common New Year’s resolutions — eating more healthily — Beyond Meat has launched a new marketing campaign called “Literally The Least You Can Do” which shines a spotlight on its heart-healthy Beyond Steak. The digital campaign will run on TV, OLV, Social, and Digital channels. Beyond Steak recently received the Heart-Check certification from the American Heart Association and has also achieved the distinction of being the first plant-based meat product to meet the nutritional guidelines set by the American Diabetes Association’s Better Choices for Life program, according to the company. Actor and producer Rizwan Manji, known for his role in Schitt’s Creek, features in the campaign, continuing his collaboration with Beyond Meat after appearing in the …

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Ethan Brown Beyond Meat

Ethan Brown © Beyond Meat

Company News

Beyond Meat’s Path Forward: CEO Ethan Brown’s Stance Amidst Market Challenges

The future of Beyond Meat has been a significant topic of discussion as of late, with many sources citing less than positive outlooks for the company. Yet, founder and CEO Ethan Brown’s commitment to the company’s mission remains unwavering despite the challenges the company has faced over the last few years. Brown recently appeared on Yahoo Finance’s Lead This Way to discuss his leadership strategies during company setbacks. He states, “People can say what they want, but we just keep doing the work. You just keep repeating and envisioning that and helping the team to see that, and you can get through almost anything.”  He speaks to the importance of focusing on the company’s “true north,” which, in its case, is providing plant-based meat that …

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Beyond Burger

© Beyond Meat

Sustainability / Environment

Beyond Meat Unveils Reports Highlighting Huge Environmental Benefits of Beyond Burger 3.0 Over Animal Beef Patties

Beyond Meat (NASDAQ: BYND) has released its 2022 ESG Report and an updated environmental life cycle assessment (LCA) of the latest version of its Beyond Burger 3.0., which launched for the first time in April 2021. The LCA results show that a quarter-pound Beyond Burger 3.0  patty compared to an 80/20 quarter-pound US beef patty, generates 90% less GHG emissions and requires 37% less non-renewable energy, 97% less land, and 97% less water consumption. The study focused on four key impact categories: global warming impact, fossil resources (non-renewable energy) use, land use, and water consumption, and was calculated based on product ingredients and production data from 2022. As explained by the brand, it was conducted in collaboration with Blonk Consultants, leading experts in food system sustainability, adhering to …

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New Beyond Burger at CostCo

© Kred Sterns (@bigboxvegan on Instagram)

Products & Launches

Beyond Meat Introduces New Beyond Burger and 10-Packs Exclusively at Costco

Beyond Meat has announced the launch of its new and improved Beyond Burger, now available exclusively at Costco stores across the United States. Closely mimicking the taste of beef and designed to cook from frozen in just 10 minutes, the new burger aims to cater to Costco’s clientele of families and busy individuals. The company says its revamped Beyond Burger offers a juicy, flavorful interior with a perfectly seared exterior, achieving the classic griddled burger experience. With 19 grams of protein per patty, it has 35% less saturated fat compared to a standard 80/20 beef burger, without any cholesterol, added antibiotics, or hormones. The burgers still contain clean, simple, non-GMO ingredients like brown rice and pea protein, but Beyond says the new burger is even …

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Beyond Meat Pizza Hut pizza

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Food Service

Pizza Hut and Beyond Meat Unveil Beyond Pepperoni Range Across the UK

Pizza Hut UK and Beyond Meat announce the introduction of the Beyond Pepperoni pizza range at Pizza Hut delivery locations across the UK. Beginning January 2024, the plant-based pepperoni will also be available at Pizza Hut dine-in establishments for a limited time, aiming to cater to the evolving dietary preferences of pizza consumers.  The Beyond Pepperoni range features the Big New Yorker, a 16” pepperoni and cheese pizza, Beyond Pepperoni Feast with mixed peppers, and Beyond Pepperoni Melt pizza. By default, these pizzas come with regular mozzarella cheese, but Violife’s vegan cheese is available on request (at no extra cost) to make them 100% vegan. Hazell White, Head of Brand & Innovation at Pizza Hut UK & Europe, expressed pride in the partnership with Beyond …

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Wagamama veganuary

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Charity & Campaigns

Wagamama, Beyond Meat, and Wicked Kitchen Join New ’50 by 25′ Sustainable Dining Campaign

Animal rights charity Viva! and Emma Osborne, founder of Citizen Kind, have together launched a large-scale, two-year long initiative centred around sustainable dining called 50 by 25, which urges restaurants to make 50% of their menu plant-based by the end of 2025. Restaurants, hotels, coffee shops, food brands, distributors, wholesalers, professional chefs, and delivery services will all play an important role in kicking off this UK-based campaign. Brands Wagamama, Beyond Meat, and Wicked Kitchen have already pledged their support, joined by celebrities such as plant-based chef Derek Sarno, co-founder of Wicked Kitchen, and the multi-award-winning French chef (turned vegan) Alexis Gauthier. Wagamama’s menu is already 50% plant-based, and the 50 by 25 campaign is now calling for other restaurants to follow suit. As part of the …

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Beyond Stack Burger_bite

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Company News

Beyond Meat to Cut Non-Production Workforce by 19% as Q3 Results Fall Short of Expectations

Beyond Meat has said it plans to cut its global non-production workforce by 19% following weaker-than-expected third-quarter sales. The company expects revenues of around $75 million for the quarter (8.5% lower than the same period last year) and a loss of $7 to $8 million. Net revenue for the full year is predicted to be between $330 and $340 million (19-21% lower than 2022), while gross profit is expected to be approximately breakeven. Beyond Meat had previously said it aimed to be cash-flow positive by the end of the year. The company cites three factors that it believes have negatively impacted Q3 revenues — weaker than expected sales in US retail and food service channels, lower than expected effectiveness of promotions, and weaker sales of …

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Beyond Meat GO BEYOND GRILL Madison Square Garden

© Beyond Meat

Food Service

Beyond Meat Becomes the First Official Plant-Based Meat Partner of Madison Square Garden

Beyond Meat announces the opening of a first-of-its-kind dedicated concession stand at Madison Square Garden in NYC – the GO BEYOND GRILL. Part of a larger partnership with MSG Sports and MSG Entertainment, Beyond Meat is making history as the first official plant-based meat partner of Madison Square Garden, the New York Knicks, and the New York Rangers. Akerho “AK” Oghoghomeh, senior vice president of global marketing at Beyond Meat, commented, “Madison Square Garden is one of the world’s most iconic venues, reaching millions of consumers each year through their robust schedule of sports, music, and live entertainment events. We are proud to partner with The Garden to bring increased choice to their fans and make it even easier for event attendees to Go Beyond …

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Beyond Meat marketing campaign

Supplied by Beyond Meat

Marketing & Media

Beyond Meat’s “This Changes Everything” Campaign Emphasizes Nutritional Benefits of Plant-Based Meat

Beyond Meat, Inc. (NASDAQ: BYND) unveils its latest marketing initiative, the “This Changes Everything” campaign. This campaign, created by the independent full-service advertising agency Chemistry, aims to spotlight the nutritional benefits of Beyond Meat’s product range, including the Beyond Steak, the Beyond Burger, and the recently introduced Beyond Sausage. Central to this initiative is the endorsement of Beyond Steak as a heart-healthy food, certified by the American Heart Association. Akerho “AK” Oghoghomeh, senior vice president of brand marketing at Beyond Meat, stated, “We know that health is a top driver in the plant-based meat category, so we wanted to emphasize our products’ key nutritional benefits, including Beyond Steak’s heart-healthy credentials, while still communicating their great taste.” Oghoghomeh also highlighted the campaign’s collaborative effort with talented …

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Beyond Steak wins innovation award

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Meat- and Fish Alternatives

Beyond Steak Arrives in the UK, Wins Gold Innovation Award at Casual Dining 2023

Beyond Meat‘s plant-based steak alternative, Beyond Steak, has made its UK debut at the annual Casual Dining Show. At the event, the product won gold in the esteemed Casual Dining Innovation Challenge 2023. Judges described the plant-based steak pieces as a “sustainable gamechanger”, praising their high protein content and low levels of saturated fat. It comes after the steak alternative became the first plant-based meat to be certified by the American Heart Association in May, following its US launch in October 2022. Beyond Steak was also named one of the best inventions of 2022 by TIME magazine, with the publication praising it as having the “fibrous texture” of steak while being “definitely healthier”. Additionally, the product received a prestigious FABI Award from the US National …

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Sausalitos Beyond Burger

© Sausalitos

Food Service

Germany: Beyond Meat’s Steak, Burger, & Meatballs Now on Menus at SAUSALITOS

German gastronomy chain SAUSALITOS is launching new dishes with Beyond Burger, Beyond Steak, and Beyond Meatballs. SAUSALITOS is bringing three new plant-based dishes to the menu featuring Beyond Burger, the Beyond Meatballs and the award-winning Beyond Steak at over 40 SAUSALITOS locations in Germany. The new offerings come in response to the increasing number of German consumers consciously refraining from eating animal meat. According to a survey by GFI Europe, one in two Germans has reduced their meat consumption in the last five years. Instead, 41% of Germans eat plant-based meat at least once a week. “The wishes of our customers change, so we constantly adapt our offering and keep up with the times,” says Eiko Scharfenberger, food product manager at SAUSALITOS. “Beyond Meat’s plant-based …

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Mcdonald's Mcplant

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Products & Launches

McDonald’s Launches the McPlant in Switzerland and Slovenia

McDonald’s continues its global plant-based menu expansion following the successful launch of the McPlant Steakhouse in the Netherlands, which features a patty co-developed with Beyond Meat and three other new plant-based options. Now, Switzerland and Slovenia are the latest European destinations to add meatless offerings to the menu. McPlant in Switzerland As the popularity of flexitarianism continues to grow in Switzerland, McDonald’s is catering to the demand by introducing the McPlant to the menu. The plant-based patty is crafted in collaboration with Beyond Meat and can be served entirely plant-based by omitting the cheese and sauce.  Lara Skripitsky, managing director of McDonald’s Switzerland, highlights: “With the McPlant, we offer our guests who eat flexitarian food even more choice. The McPlant patty is made from plant-based …

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© Veggie Grill

Food Service

Veggie Grill Welcomes Beyond Steak to Its 100% Plant-Based Menu

US fast-casual chain Veggie Grill furthers its partnership with Beyond Meat (Nasdaq: BYND) by introducing an expanded range of Beyond Steak options.  Veggie Grill opened the doors of its flagship location in Irvine, California, in 2006, and by 2020, it expanded to 36 locations across the US. While the chain has scaled back to just 17 locations across California, Oregon, Washington, and Massachusetts, it’s focusing on innovating its menu with fresh items such as those featuring Beyond Steak.  Innovating the menu All Veggie Grill locations will now serve Romaine Caesar Salad with Beyond Steak, Steak Fajita Quesadilla, and Sonoran Bowl with Beyond Steak. Beyond Steak can also be added to other select Veggie Grill menu items, including the Caesar Salad Wrap. Veggie Grill has received …

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Beyond Steak

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Marketing & Media

Beyond Meat Takes Back the Narrative, Shows Why Plant Meat Should be “Celebrated, Not Vilified” in New Multi Phase Ad Campaign

Beyond Meat today launches the There’s Goodness Here campaign which aims to bring transparency to the process behind its plant meat products. In response to the current narrative around “processed”, the plant leader defines “process” as “a series of steps taken in order to achieve a particular end,” and says it “is taking back the narrative to showcase why the clean and simple steps in [its] process should be celebrated, not vilified.” The marketing initiative states, “In an increasingly noisy landscape where it can be hard for consumers to navigate between fact and fiction, the new campaign is focused on demystifying the process behind the creation of the company’s delicious, nutritious, and sustainable plant-based meat products.” Today, the multi-phase campaign kicks off with a video …

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Beyond Stack Burger_with packaging

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Products & Launches

The New Beyond Stack Burger, “Closer in Taste & Texture to Beef”, Arrives in US Retail

Beyond Meat announces today the expansion of its burger portfolio with latest NPD, the Beyond Stack Burger, a patty described as even closer in taste and texture to beef and designed for single, double, and triple-stacked burgers. Beyond says the Beyond Stack Burger is described in early reviews as “juicy,” having a “delicate crumble that truly resembles beef burgers,” and being “crispy on the outside, resembling the popular beef smash burgers“, with the launch coming as smash-style burgers continue to grow in popularity, with a 720% increase on menus over the past four years. This May, the company launched its first Smash Burger into foodservice, and this retail expansion allows consumers to enjoy the product at home. Despite recent naysaying regarding the nutritional qualities of …

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Beyond Steak Seared Tips

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Retail & E-Commerce

Beyond Meat Expands Best-Selling Beyond Steak to Thousands of New Retail Locations

Beyond Meat (NASDAQ: BYND) announces it is expanding retail availability for its award-winning Beyond Steak product, which can now be found at 14,000 retail locations across the US.  According to Beyond Meat, its steak ranks as the top-selling new plant-based meat in retail and recently launched at grocery chains such as Whole Foods Market, Publix, Wegmans, Meijer and Stater Bros. Markets. The company also reveals recent data showed that 2 out of 3 households that tried Beyond Steak repurchased the product, which supports other positive feedback the product has received since its US launch last year.  In June, Beyond Steak was named “Best Plant-Based Beef” by PEOPLE Food Awards 2023 for having “the texture, chew and flavor” of real steak. The product also received a FABI …

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People eating Beyond Meat around grill

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Stock market

Chiron Capital Management Makes Strategic Investment in Beyond Meat, Recognizing the Potential of Plant-Based Meat

Chiron Capital Management reportedly purchased 10,953 shares of Beyond Meat (NASDAQ: BYND) at an estimated value of $178,000 in Q1, 2023 — a move signaling that the US fund is confident of the potential success of Beyond Meat and the plant-based meat market.  The online platform Beststocks states that this strategic investment is fueled by thorough analysis and an astute understanding of market trends. It argues that by investing in Beyond Meat, Chiron Capital Management is part of a growing group of companies that recognize the potential of the alt protein sector. In February, Beyond Meat’s NASDAQ shares increased by 15% and months later reached its highest point in 52 weeks on the Frankfurt Stock Exchange. In May, better-than-expected Q1 results boosted Beyond Meat stock …

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Beyond Nuggets

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Meat- and Fish Alternatives

Beyond Meat Launches Beyond Nuggets and Beyond Tenders at REWE Germany

Beyond Meat (NASDAQ: BYND) is expanding its range in Germany with two new plant-based chicken-style products: Beyond Nuggets and Beyond Tenders. The product innovations will initially be available in 1,600 REWE stores and in the REWE Online Shop starting this week. In Germany, more than one in three (40%) already follow a flexitarian diet or abstain from animal meat altogether. In 2022, meat consumption in Germany fell to a record low, while the market for plant-based meat continues to grow. By 2029, the European market for plant-based foods is expected to grow to over €16 billion. This puts Europe in a good position to lead the global shift towards a plant-based diet. Beyond Meat continues on expansion course Beyond Meat continues to expand despite many …

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