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Market & Trends

Alt Dairy Expected to TRIPLE in Value to $32BN, Thanks To Cheese and China?

A new market study reveals that the plant-based dairy market is predicted to expand by nearly 3X over the next ten years from $11 bn to an estimated $32 bn. China is identified as a key market which is described as “flourishing” and cheese is identified as the next frontier in terms of innovation. “Cheese alternatives are predicted to be the “next frontier” in plant-based innovation, advancements in ingredient technology are estimated to fire dairy-alternatives market”  The report finds that plant-based dairy reached a valuation of $11bn in 2020, when plant-based milk expanded twice as fast as cow’s milk. Almond milk remains the category leader at US$ 6.5 Bn, followed by fast-rising oat milk, then soy milk. Two out of five sales of plant based …

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Beyond Meat on screen

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Market & Trends

This is Why Beyond Meat is Wise to Enter the Alt Dairy Category With Beyond Milk

Among Beyond Meat’s recent filing of 109 trademark applications, including Beyond Eggs, Beyond Tun’ and Beyond Crab;  one trademark application stood out more than others. Filed on August 12, Beyond Milk’signals the alt meat giant’s imminent entry into the booming alt dairy sector. The epic list of trademark applications includes Beyond Fish, Beyond Ham, Beyond Lamb, Beyond Shrimp, Beyond Cheese, Beyond Pulled Chicken, Beyond Turkey and Beyond Steak. However, the most recent application filed is for “BEYOND MILK” which covers ” the categories of food products made of milk substitutes based on vegan substances; milk; milk products; milk based on or made of plants, nuts, seeds, oat, wheat or rice; milk products based on or made of plants, nuts, seeds, oat, wheat or rice; milk …

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