BILLA

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Retail & E-Commerce

Reduction in Prices of Plant-Based Products at BILLA Results in 33% Increase in Sales

Recent figures revealed that Austria is leading the way in Europe in terms of veganism, with the vegan population rising from 3% to 5% since 2021. Whether for regional, animal welfare, organic, or purely plant-based products – a sustainable and conscious diet is becoming increasingly important in the lives of people in Austria. Rewe Group’s BILLA chain has been consistently reacting to this shift in recent months and would like to set new industry standards, with plant-based foods in particular playing a key role. The Vegavita own-brand has been an integral part of the world of plant products for more than 20 years. As a pioneer, BILLA set a milestone with PFLANZILLA, the first store in Europe by a classic food retailer with a purely …

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Austrian supermarket chain BILLA opens plant-based area

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Retail & E-Commerce

Austrian Supermarket Chain BILLA to Open Dedicated Plant-Based Area in 21 Stores

Austrian supermarket chain BILLA has opened a new superstore featuring an area called “PFLANZILLA Welt” (PFLANZILLA World), which is dedicated entirely to plant-based products. The chain has also revealed that a further 20 of these areas are set to open in other stores across the country. The news comes just weeks after BILLA opened its second fully plant-based store, BILLA PFLANZILLA, in Graz. The 100m² store offers around 2000 vegan products, and follows the success of the original BILLA PFLANZILLA store that opened in Vienna last year. The new PFLANZILLA Welt area will feature 150 products, many of which were previously only available at BILLA PFLANZILLA. The concept will help to bring a wide range of vegan options to areas without a dedicated plant-based supermarket. …

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BILLA plant-based range

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Retail & E-Commerce

BILLA’s Online Store Expands Plant-Based Range by 50% in 3 Years

BILLA, an Austrian supermarket chain operational throughout Central, Eastern and Southeastern Europe, reports that its online plant-based online offering has doubled in the last three years and currently features 2,300 products. The organic share of the overall range has always been high at 15 percent and has continued to grow as the number of items has increased. Additionally, the gluten-free range in the BILLA online shop has experienced a particular increase in just one year with more than 200 items added. The company has been making consistent strides in its vegan-friendly direction over recent months, opening two 100% plant-based locations in Vienna and consistently listing some of the most innovative vegan brands such as Revo Foods, Juicy Marbles, and Wunderkern. Furthermore, the retailer recently followed …

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BILLA popup, Graz

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Retail & E-Commerce

Yet Another EU Retailer Drops Vegan Prices as BILLA Makes “Plant-Based Possible for Everyone”

In addition to the announcement of BILLA’s second vegan store which opened today, the retailer has just announced that “customers can expect new prices in the Vegavita range in all BILLA and BILLA PLUS stores across Austria to make plant-based possible for everyone”. With the goal of making plant-based products affordable for all Austrians, BILLA says that all future products added to its own-brand range Vegevita at BILLA and BILLA PLUS, and have an animal-based counterpart, will automatically be priced at the same level or, if possible, at a lower price. A promising trend yet to be seen in UK or NA The move follows the initiative taken firstly by Lidl in October and followed by Kaufland days later, as well as Penny and Aldi …

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Retail & E-Commerce

Second Vegan BILLA PFLANZILLA Store Opens in Austria Today

BILLA PFLANZILLA opens in Graz, Austria on November 9th. After the flagship store in Vienna, this is the second REWE Group store in Austria with a vegan shop concept. The range in the new, around 100 m² BILLA PFLANZILLA store in Graz will include around 2,000 purely vegan products. BILLA PFLANZILLA recently celebrated its birthday, having opened its first plant-based store in Vienna in September 2022. Earlier this year, Billa revealed that it now offers Austria’s largest range of plant-based products, with around 4,000 products verified as animal-free by the Vegan Society Austria. The chain has achieved this by significantly expanding its own-brand vegan range, along with offering products by other brands including Juicy Marbles, Wunderkern, and Revo Foods, whose mycoprotein-based salmon filet launched at …

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Juicy Marbles

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Meat- and Fish Alternatives

BILLA’s Plant-Forward Strategy Continues With Exclusive Juicy Marbles Launch

Juicy Marbles launches its innovative plant-based fillet steak at BILLA PLUS and BILLA PFLANZILLA. The Austrian supermarket chain BILLA is pursuing a comprehensive plant-based strategy with the aim of responding optimally to the needs of customers who are increasingly looking for plant-based products. The motives for this are diverse and range from health aspects to animal welfare to climate-friendly nutrition, among others. BILLA supports them in this with a selection of more than 4,000 purely plant-based products. New to the range nationwide is now the plant-based fillet steak from the Slovenian startup Juicy Marbles. It is now available exclusively in all BILLA PLUS stores and at the plant-based supermarket that opened last year, BILLA PFLANZILLA. Verena Wiederkehr, BILLA Head of Plant-Based Business Development, says: “Our …

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BILLA plant-based range

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Retail & E-Commerce

BILLA Offers “Largest Plant-Based Range in Austria” With 4000 Products

Austrian supermarket chain BILLA has claimed that it now offers the country’s largest plant-based range, with around 4,000 products verified as animal-free by the Vegan Society Austria. The chain has achieved this by significantly expanding its plant-based own-brand range, along with offering products by other brands. Last autumn, BILLA’s plant-based experts tasted around 3,000 alt meat and alt seafood products, using the results to revise the retailer’s Vegavita range. This has now been relaunched with additional products and updated packaging. BILLA has also begun offering products made by Spanish alt meat brand Heura and Slovenian plant-based whole-cut producer Juicy Marbles. Additionally, Billie Green products — made by Germany’s The Plantly Butcher — have been introduced. This marks the first time Billie Green has been available …

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new alternative milk by wunderkern

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Milk- and Dairy Alternatives

Alt Milk Made With Upcycled Apricot Kernels is Most Sold Product at BILLA Vegan Superstore

Austrian food tech startup Wunderkern recently announced the launch of its ‘never seen before’ Kern Milk made with apricot kernels.  Wunderkern says that the innovative alt milk “recently entered the competitive alternative drink market with a big bang. Promoted within the new “Pflanzilla” concept by Billa, it quickly turned into customer success and became the most sold product within the vegan store. The drink’s super nutty flavor perfectly harmonizes with sweet dishes such as Kaiserschmarren and inspires people to interpret local classics in a vegan way.” Founded in 2019 by Michael Beitl, Luca Fichtinger, Fabian Wagesreither, and Sebastian Jeschko, Wunderkern aims to be a circular economy business using the wasted stone fruit pits from other industries. Earlier this year, Wunderkern made news when it trialled …

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Revo Foods new products

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Company News

Austria’s Revo Foods Launches Three New Plant-Based Seafood Products

Austria’s plant-based Revo Foods announces the launch of three new products at all BILLA PLUS retailers’ locations in Austria on Monday, September 12th, 2022.  The new products will also be available soon in Germany, Denmark, and the UK, according to the company. “In my opinion, these are the most realistic plant-based seafood products which have been developed to date, and I am especially happy that we launch the salmon spread as a unique new plant-based product which does not exist in this form anywhere in the world so far,” commented Robin Simsa, Revo Food’s CEO. A growing portfolio Dedicated to plant-based seafood alternatives, Revo Foods released its first product, Revo Salmon, which mimics smoked salmon, in 2021. Later in 2022, it presented an ‘ultrarealistic’ plant-based …

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Retail & E-Commerce

Vienna: New 100% Vegan Superstore BILLA PFLANZILLA to Offer 2,500+ Products

BILLA, one of Austria‘s largest employers, operating around 1,200 stores, is to open a 200-metre square vegan concept store on 8th September, which the chain says will be the first of its kind in Austria. The concept comes as BILLA-commissioned research reveals that 46% of Austrians have reduced their consumption of animal products and that 28% of the 18 to 29 year-old group fully abstain from meat. The shop, located at Mariahilfer Straße 38-4, will offer 100% plant-based products, with the company saying that “Neither vegetarian nor hybrid products are offered, and the entire store places great value on sustainable and reusable materials.” The range will include purely plant-based meat, sausage and dairy products, frozen goods, snacks, baked goods and confectionery as well as basic …

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