Billie Green salami baguette

© Billie Green

Company News

German Startup The Plantly Butchers Reports Huge Success of its Debut Brand Billie Green

Since the launch of its first five products in September 2022, the young corporate startup The Plantly Butchers (TPB) has exceeded expectations with its first brand Billie Green, having already surpassed the 10 million mark, making it one of the most successful food newcomers in Germany in recent years. With a strong repurchase rate of 58 percent (2nd place, GfK as of June 2023), the market leadership with Billie Green vegan ham cubes and a turnover of 10 million euros in its first year, The Plantly Butchers (TPB) has quickly become the 5th most successful producer of vegetarian and vegan vegetarian and vegan meat alternatives in Germany (as of July 2023). “The initial situation for market entry was anything but ideal: global crises and inflation …