Italian company Biolab launches new products in BILLA PLUS, Austria

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Retail & E-Commerce

Biolab Expands into Austria with Billa Plus Listings for Vegan Cold Cuts and Seitan

Biolab, an Italian company specializing in vegan cold cuts, has expanded into Austria after securing listings with the supermarket chain Billa Plus. Three products under two different brands — Liveg’s vegetable pastrami slices, Biolab’s vegetable carpaccio slices, and  Biolab’s seitan — have already launched in 150 stores across Austria. All the products, made with Italian organic wheat gluten, are said to be rich in protein, a source of fiber, and low in carbs.   Biolab, a pioneer in the plant-based food industry, has been in operation for over thirty years. The company was founded by Massimo Santinelli in 1991 after discovering the health benefits of macrobiotic and vegetarian cuisine.  Since its inception, Biolab has focused on producing organic plant-based foods, sourcing most of its ingredients from its …