Mexican Plant Protein Company Birdman Surpasses $65M in Sales
Lever VC, a venture capital firm focused on the future of protein, has increased its equity stake in Birdman, a leading plant-based protein company in Mexico set to expand into the US, as the company experiences a significant surge in sales. This investment comes as Birdman demonstrates impressive sales performance, achieving a $65 million sales run rate amidst a challenging economic landscape. Founded in 2016 in Guadalajara, Mexico, Birdman rapidly bootstrapped to $15 million in sales by 2021, prior to attracting its first external funding. The company’s plant-based protein powders and supplements have gained popularity across Mexico, surpassing industry averages in the Consumer Packaged Goods (CPG) sector, with EBITDA margins exceeding 35%. According to Nick Cooney, managing partner at Lever VC, which expanded its equity …