As the foodservice industry continues to suffer amid the Covid-19 pandemic, many plant-based brands have pivoted into retail, with the frozen pizza sector principal among them. Following similar moves in the category by global brands including Veganz and Dr. Oetker, Blackbird Foods and Kitchen 17 now have designs on becoming market leaders in the USA.
Blackbird Foods Launches “Meatier” Plant-Based Pepperoni Pizza with Beyond Meat
New York’s Blackbird Foods announces the launch of a new plant-based pizza topped with Beyond Meat’s plant-based pepperoni and vegan cheese. The brand’s Pepperoni Pizza, debuting in a new magenta packaging, is already available in the frozen aisle at The Fresh Market, Central Market, Earthfare, nationwide, and at select regions of Whole Foods across the USA. Blackbird Foods, which manufactures most of its own pizza toppings, launched a pepperoni pizza in 2022. However, the brand decided to “refresh” its recipe to satisfy pepperoni pizza enthusiasts. The company argues that Beyond Pepperoni is “meatier,” offering a “delectable” taste and crispy edges. “Pepperoni is one of the most popular pizza toppings, and we’re proud to provide Blackbird with a delicious, plant-based version that delivers the taste and …