blackstone invests in suncare brand supergoop

© Supergoop

Investments & Finance

Blackstone Acquires Majority Stake in Prestige Suncare Brand Supergoop

Investment firm Blackstone has revealed it is to acquire a majority stake in Texan suncare brand Supergoop. It is believed that Blackstone will value the company at between $600 and $700 million. The investment will allow Supergoop to expand further, launching new product lines aimed at children and athletes while also breaking into new markets. Supergoop describes itself as “the only prestige skincare brand 100% dedicated to suncare”. The company’s skincare and cosmetic products, which include moisturiser, body butter, and eyeshadow, all offer UV protection. None of Supergoop’s products are tested on animals, and the vast majority are vegan-friendly — with the sole exception of the brand’s lip balm, which contains beeswax. Green investments by Blackstone Last year, Blackstone sparked controversy when it invested in …



Sustainability / Environment

Oatly Proves That Distribution Can be Eco Friendly, Thus Demonstrating to Blackstone That Green Options are Financially Viable?

In May we reported that Oatly had joined forces with Einride with the aim of delivering its oat milk via electronic transport. Six months later, Oatly informs us that this has been in place since 1st October and that the first month has been a success. This news comes in less than a month since we reported Oatly’s incredible stats for this year.


Oatly ad


Company News

Despite Recent Controversy, Oatly Shares Some Incredible Stats (and launches Oatgurt)

Despite its recent Blackstone controversy which caused some consumers to actively boycott the brand, Oatly reports that it has experienced incredible growth this year (stats below) and announces the launch of a new Oatgurt with a new campaign describing it as “totally normal” in a bid to appeal to those who may still be wary of dairy alternatives.