Plantbased Business Hour

Bloomberg Intelligence Says Plant-Based is Long-Term Trend: Jen Bartashus on The Plantbased Business Hour

Bloomberg’s Senior Research Analyst Jen Bartashus breaks down the REAL numbers (not the click-bait story) of the Plant-based Innovation trend.  Plus, we crack open the GFI State of the Industry Report for added understanding.  It’s another episode of Plant-based Business Hour with Elysabeth Alfano. Specifically, they discuss, Is the Plant-based Sector a trend or a fad? The GFI State of the Industry Report results. The problem with and what’s missing with the IRI numbers. The importance of indicators like the Biden BioTech and BioTech Manufacturing Goals and How does the growth of tech chips in the U.S. impact the growth of plant-based innovation?  Below is a short clip and transcript from their conversation. Podcast here. Display content from YouTube Click here to display content from YouTube. …


Impossible Burger at Applebee's

© Impossible Foods

Marketing & Media

Impossible Foods: “Bloomberg Was Supposed to Report the Facts”

Last week, Bloomberg Businessweek published an article denouncing plant-based meat as just “another fad.” The story, which purports to give a factual picture of the plant-based market through the ups and downs (though gives more the downs) of Impossible Foods and Beyond Meat  — as if other brands worldwide did not exist or play a role in the market — states that “plant-based meat is turning out to be a flop.”  In a media frenzy reminiscent of 2020’s Burger Wars, Impossible Foods said today in a letter of response: “Bloomberg was supposed to report the facts. But became just another opinion piece”. Commenting on the article’s featured image, Impossible Foods says: “An unappealing image above the headline leaves an instantly negative association in the reader’s subconscious before …