Meal kit innovator, Blue Apron, has announced its partnership with Beyond Meat to offer plant-based proteins to its customers this summer. According to Fortune, on the day of the announcement Blue Apron’s shares increased by as much as 22% its biggest intraday gain in six months.
Blue Apron
Vegan Cooking Boxes Compete with Amazon
The Internet giant “Amazon” is known for its market power and quirky deals. About a year ago, Amazon bought the food retailer Whole Foods Market and turned the ready meals market upside down. As a result of the takeover, the share prices of the remaining supermarket chains in the USA fell. To regain market share, many retailers in the food industry are relying on vegan dishes.