After conducting almost a year of research into the plant-based meat category, Amazon India is working with the Good Food Institute (GFI) to introduce and promote alt-meat in the country.
India’s “Biggest Power Couple” Invest in Plant-Based Meat Producer Blue Tribe Foods
Indian power couple Virat Kohli and Anushka Sharma have entered the plant-based meat sector as investors and ambassadors to Mumbai-based startup Blue Tribe Foods. The news comes as smart protein in India continues to emerge as the next big market across the globe. Founded by Alkem Labs MD Sandeep Singh in 2019 with support from Good Food Institute India, Blue Tribe Foods has secured Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma as partners in growth in a major boost for India’s emerging smart protein market. The couple are vocal advocates of plant-based meat products and their endorsement could prove very effective. Blue Tribe is among a cohort of Indian startups vying for first-mover advantages in the Indian sector, with others including Imagine Meats …
