After conducting almost a year of research into the plant-based meat category, Amazon India is working with the Good Food Institute (GFI) to introduce and promote alt-meat in the country.
Indian Cricketer Goes Viral After Enjoying Blue Tribe’s Plant-Based Chicken Tikka
Indian cricketer Virat Kohli has gone viral on Instagram after sharing a photo of himself enjoying Blue Tribe‘s plant-based chicken tikka. Kohli tagged the company in the post, saying it had “really nailed” the product. The athlete attracted confusion and controversy from some fans, who did not realise the chicken was plant-based. Kohli is well-known for being a vegetarian, having made the shift a few years ago after experiencing health issues. Kohli and his wife, the Bollywood actress Anushka Sharma, previously invested in Blue Tribe in February of last year. The couple are vocal advocates for plant-based meat. Blue Tribe’s chicken tikka alternative is made primarily from soy and wheat protein. The company offers several meat alternatives aimed at the Indian market, including soy chaap, …